Neo Cantomayor says orthobiologics and regenerative medicine practices should market through patient testimonials, before-and-after results, and scientific data. Prospects buy outcomes, not treatments, so showing real results works better than anything else.
So what we want to do is we want to use other people's outcome to be— outcomes, I should say, to help people understand that you're actually very skilled at what you do. So here's a couple of key things. I want you to use testimonials and reviews. A testimonial is proof to the prospect of what you do or what you've done in the past. And then you also have proof of people just like the prospect. Now, the other thing is you want to highlight your reviews. The other thing you want to do is you want to use statistics. Specifically, you're in the world of like orthobiologics, regenerative. You can use things like data biologics to show scientific proof that this stuff works. You can use experts who will vouch for you, or, and/or celebrities. Okay. But here are some of the more powerful ones. What I want you to do is remember people are buying a desired outcome. And what I want you to do is, why not just show the outcome of your patients and the before and after?
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