Ask patients when they knew they'd found the right solution. Their answer maps the entire decision path your prospects will take: online research, comparing doctors, trying treatments, then finding a video that finally feels personal.
When did you know that it was the right answer or the right solution for your problem? Think about it like that. When did you know— ask the patient, when did you know that you had found the right answer? And what they're going to do is they're going to tell you basically their customer journey, and that customer journey is going to be a lot like what your current patient or prospect is going through now. Well, I went online and I started researching this, and I found a lot of doctors and You know, I found this guy or I found this solution or that solution and I tried a sleeve and I tried ice and I did this and I did that. And then I stumbled along the videos from this doctor and it felt like this doctor was talking specifically to me about my situation.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
