A good healthcare website solves the patient's problem, not the practice's. Most sites waste space on branding and generic images when patients only care about their own health issues. Make the site feel like you understand what they're actually dealing with.
Let's talk about websites. Now look, you've probably rebuilt your website, I don't know what, 3 times in the last 3 years. You get these audits from people coming in saying, oh, we're gonna fix your site so it's more SEO-friendly and it loads faster and all of that stuff. Well, I'm gonna give you the simplest way to make your website rock. You ready? Make it about the patient. And if you feel like making it about you, make it about the patient. Don't make it about sexy pictures or pictures of people running or anything like that. Now think about it like this, where most people get all of their marketing wrong is they want to talk about themselves. And I'm going to tell you right now, your patient doesn't care. All they care about is their issue and their situation. So, your website has to be about the patient and the pain they're feeling. And it's the number one thing that people forget when it comes to marketing and advertising in any business. I don't care if it's your practice. I don't care if it's a cake shop. I don't care what it is. They have to feel like that you understand the pain that they're in.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
