A healthcare website works when it solves the patient's problem, not when it promotes the practice. Skip the branding, SEO tricks, and stock photos. Show you understand what brought them there.
Let's talk about websites. Now look, you've probably rebuilt your website, I don't know what, 3 times in the last 3 years. You get these audits from people coming in saying, oh, we're gonna fix your site so it's more SEO-friendly and it loads faster and all of that stuff. Well, I'm gonna give you the simplest way to make your website rock. You ready? Make it about the patient. And if you feel like making it about you, make it about the patient. Don't make it about sexy pictures or pictures of people running or anything like that. Now, think about it like this. Where most people get all of their marketing wrong is they want to talk about themselves. And I'm going to tell you right now, your patient doesn't care. All they care about is their issue and their situation. So, your website has to be about the patient and the pain they're feeling. And it's the number one thing that people forget when it comes to marketing and advertising any business. I don't care if it's your practice. I don't care if it's a cake shop. I don't care what it is. They have to feel like that you understand the pain that they're in.
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