Neo Cantomayor, who has founded five startups over 22 years, breaks down what actually drains entrepreneurs: the relentless hours, and the work of building culture, values, team, systems, and marketing from nothing. It's a blunt look at why startup life demands so much.
Let's take a look at some of the issues of what is involved with being an entrepreneur. One, a tremendous amount of long working hours. The amount of hours that you put into a startup is a staggering number of hours. I know this because I've been an entrepreneur for 22+ years and having done 5 startups, the amount of hours that you have to put in to be able to get all the things right that you need to have a successful business— culture, values, people, systems. Marketing, all of that, in order for that to be in place takes a tremendous amount of time and energy.
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