Matt shows doctors why cold ads for medical services fail and pitches a video-marketing funnel instead: one video repurposed into podcasts, blog posts, and social clips across all channels. Over 4-6 months of repeated exposure, he claims this warms cold leads into a 50% conversion rate for high-priced services.
Hi, I'm Matt, and I help doctors just like you get free from insurance in 12 months. Let's go back to this cold marketing thing. Somebody is on Facebook or they're on Google and they see you. They have zero relationship with you, and you're basically bringing them into the office and you're asking them, hey, let's get married. It's not going to work, right? These are very intimate transactions, meaning you're dealing with somebody's body parts, right? You're dealing with their internal organs. You're dealing with their hormone levels, right? And you're offering something that they may not be that familiar with, and it's outside of the insurance world. And the reason why they just— they'll do it in insurance is because, well, gosh, you know, it's paid for. So you have to make your case a little bit better. So what we do is I want you to warm up that lead and you do a lot of video marketing. So video marketing, things like video marketing, a video that's then repurposed into a podcast, that's repurposed into a blog post, that's put everywhere, maybe a press release. Basically what you're watching right now, we use this 4, 5, 6 different ways and we put it on every single social channel out there. So what happens is they get to hear you, they get to listen to you. I mean, think about you, you're watching my videos and here's what we know. Is that you all listen and watch our stuff for like 4 to 6 months before you actually reach out to us. And think about it, if that's the way that you're buying and you're going about making your decision, what makes you think that your patient is any different? So we're moving you from cold to lukewarm to warm, and then eventually hot. This is why our clients convert 50% of their patients sitting in front of them into high-priced products and services. Because the video, the podcast, the social media has done all the heavy lifting. Everybody wants to know what's next. Well, I'm gonna give you some more free resources, and the best thing is go get my book, The Anatomy of a 7-Figure Medical Practice. It is the definitive guide on how to escape insurance-based care and move to cash-based care. You can order the book for free. So get the book right now, click the link below, and let's get you out of insurance and making a lot more money and treating your patients as you wish.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
