Medical practice owners should dedicate 10% of new cash procedure revenue to marketing. The speaker compares marketing to a military campaign, arguing that multiple platforms act as a forced multiplier to build a system that consistently attracts patients.
I want you to take 10% of every dollar that you make from your new cash procedures, and I want you to take it right off the top, and I want you to put it in a fund for marketing. Your marketing is like a military campaign. If you want to win the battle, you need to be able to have ground troops, naval troops, you need to have air superiority. That's a concept called forced multiplier. Well, your marketing is the same way. You want to take a portion of what you make, and I want you to put it in a fund so that you can actually create a real strategy that over time will bring you patients like clockwork.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
