Patients feel intimidated by doctors because of awe and fear, which blocks the trust they need. Doctors can fix this by showing they're ordinary and imperfect, letting patients see them as human rather than untouchable.
When it comes to building rapport, you have to realize that they're actually in a little bit of awe. They're probably slightly intimidated by you. That fear that they have of you is not know, like, and trust. And so what you have to do is you have to be viewed as human by them. And how you get people to think of you as human, as a normal human being, is you have to show them— people like people who are like them. So you have to show them that you are not perfect, to show that you're slightly human, okay? That's how people are going to know you. They're going to like you a little bit more, and then they're going to trust you.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
