A provider explains why procedure prices should be set higher than expected. A 10% discount requires a 22% volume increase to maintain revenue. Start at premium pricing instead of discounting your way there.
Price it higher than you ever thought possible. I'm gonna say that again. Price the procedure higher than you ever thought possible. Every 10% discount that you offer, you have to sell 22% more units to make the same amount of money. And if your intent is to get it to a place where you're going to be charging premium dollars so that you don't have to see 100 patients in a week, just start there. Just start at the best price, okay? Price it higher than you thought possible.
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