Neo Cantomayor and a guest explain how positioning yourself as a specialist in one area, like shoulder surgery, attracts high-value clients across related fields. When one speaker stated he only worked with doctors, a book-publishing client approached him. Clear credibility in a niche creates demand that spreads to orthopedic surgeons, pain-management physicians, urologists, and other specialists.
to be known as the best shoulder person. You'll be amazed, it will bring everybody else. We're like, well, if you can do a shoulder, can't you do my knee? Okay, that's what we're talking about here. I'm not saying to never do another knee again.
So let me give you a real quick story on that. So I did a presentation about 8 weeks ago at our mastermind, and I get up and I say, hey, I only work with doctors. I do marketing for doctors. A woman comes up to me afterwards and she said, I must work with you. I love you. I want to be your client. I said, okay, great. What do you do? I publish books. They'll come.
Yes, they'll come. People are like, when you say you're the best at something, you know, the fascinating thing about— we work like our core customers are orthopedic surgeons, pain management. So that's the regenerative space traditionally, right? And then functional medicine, which is like the whole functional medicine anti-aging space. They're like everything, right? There's not one specialty. I have urologists, anesthesiologists, family docs like you. I have it all. Okay. Those are our 2 things.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
