A weak company can't be saved by ads. Instead, understand your customers' pain points and speak to them clearly. Build trust through earned media like videos and podcasts, not paid campaigns.
Nothing will kill a bad company faster than a great advertising campaign. Just because you have a lot of money to spend doesn't mean your business is going to be successful. It doesn't mean you're going to win. It's more important that you understand your market and have clear messaging that basically does the Bill Clinton to them and says, I feel your pain. You don't need a ton of money in order for your message to come through. In fact, I would encourage you not to spend a ton of money. Go out and get what's called earned media. Take a video, make it a podcast, make it a short, put it into an article, do whatever you have to do, but get out there and get more earned media so that people will know, like, and trust you.
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