Prospects research products online and find negative information. Video testimonials let you shape the narrative early, before they make up their minds. One marketer's story about buying a home security system shows how reviews drive real purchasing decisions.
You have to use video testimonials from the time that people find out about you online to educate them and show them as many different things. Because if they're left to their own devices, they're gonna find all the bad information, right? Like, what do you do when you're getting ready to— my wife and I just bought a security system, right? So what did we do? Well, we thought we were gonna buy one and then we read the reviews. Oh, we're not gonna do that one. Then we found another one. That sounded okay. Then we did another one. Oh, this one's— Everybody likes this one, right? This is exactly what your prospect is doing. And so you have to control the narrative, and I want you to use things like testimonials and reviews.
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