A doctor argues that medical practitioners shouldn't undercut competitors' prices, since those competitors are often broke and don't know how to price properly. Instead, base your fees on data and a systematic approach to pricing.
Do not call everybody else in your marketplace and figure out what they're charging and then decide charge just a little bit less than them. Because what you're doing is you're getting advice from a bunch of other broke doctors who don't know crap about pricing. Okay? Don't pay attention to what the market is doing. The market has no clue. Trust me on this. This is science of pricing.
OUT OF THE SYSTEM | How 100,000 Free Doctors Could Save Healthcare $40 Trillion
