Max BrunCEO at MConsulting

Austin Allison Sharing Parting Marketplace Advice

11 Feb 2024 · 1 min

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Austin Allison built Pacaso, a real-estate marketplace, and says the biggest mistake founders make is not securing supply first. The chicken-and-egg problem kills most marketplaces. Lock down your supply side before you chase demand.

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And that's if you could go right back to before you started Pacaso, you know, what would you tell yourself about marketplaces specifically? I think it would probably be something about figuring out the chicken and egg problem. You know, like the classic two-sided marketplace chicken and egg problem is like, it's real. And like, real estate tech is my space. Like, that's the lane that I know really well. And You know, I knew that in real estate tech we could get access to supply, but if I wasn't in real estate tech and I was, you know, starting a marketplace that didn't have, you know, access to a big source of supply like that, you know, I'd be spending a lot of time thinking about how I'm getting supply. So that would probably be the advice.

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