Brendan Candon Q&A On How SidelineSwap Built Trust As A Marketplace By Offering A Buyer Guarantee

And actually, I had a somewhat related question that someone asked or sent to me earlier, which was around trust. And with that kind of buyer guarantee, at what stage did you offer that? And maybe what are some other ways that you've kind of built trust on the buyer side?

I mean, we offered it from the beginning. Well, at least since 2015. So it was always core to— that was the key piece that we put in place to get this thing working. And in terms of like other factors for trust, that chat feature allows buyers and sellers to communicate. You know, you get some sellers who maybe they're businesses and they feel like they don't have, you know, it's a lot, it could be time intensive, but we feel like it's really core to our shopping experience. And if you're going to buy used online, that, that provides this like important layer of trust building. We have profiles and feedback. You know, I think like there's a lot of marketplace basics providing updates throughout the shipping and transaction experience and transparency around the status of your orders. All that matters. But I would say the buyer guarantee, like the flow of funds and the, the messaging piece are kind of the 2 key pieces.