Casey Winters Sharing Common Mistakes Marketplace Founders Make

You've of course seen so many different marketplaces and worked with some of the most legendary ones as well. So, you know, when it comes to, you know, mistakes that marketplace founders commonly make, you know, what do you think some of those are?

Okay, so a couple that come to mind. One is scaling into new markets or categories without a detailed playbook of what it takes to reach liquidity and ultimately scale on supply demand afterwards. And too much reliance on manual operations to scale markets. Uber was the exception to the rule of how to scale markets, not the rule of how to manage individual markets with all these local people. It's too expensive. So that's one that I see a lot. The other is trying to simplify growth of a marketplace into one metric. You're like, oh, well, like the only thing that matters is matching supply and demand. It's like, no. You need to understand a large constellation of metrics, understand the trade-offs between them. They all need to be filtered by geo, category, acquisition channel, et cetera, to make sure you're making the right, you know, decisions for your business that will create long-term growth, not just short-term growth. So those are probably the 2 that come to mind the most as like mistakes you see in building up a marketplace. Yeah.