Casey Winters Sharing Key Marketplace Learnings

What are some of those kind of like key learnings or maybe lessons from your previous experience that you find yourself commonly sharing with founders?

Yeah, so one that like in every marketplace I start working with, I tend to have to do is teach them that aggregate metrics in marketplaces are useless. Metrics need to be refined by market or category or acquisition channel. were a combo of a bunch of them to be insightful. So you tend to need to get more sophisticated data-wise a lot more quickly in a marketplace model than a lot of, you know, other startups models. The second one I would say that comes up a lot is for marketplaces to win, they need some sort of edge in customer acquisition. That edge is usually unique content or unique data. And the reason for this is that marketplaces don't win on having the best software. Marketplaces win on having the best supply and the most demand. So customer acquisition on both sides of the marketplace is the entire game in some way. And that's like the biggest thing that's missing when you read like, you know, Bill Gurley's Marketplace Factors, like, is if you don't have like some sort of cheat code to getting supply quickly and getting demand quickly and getting lots of it over time, your chances of building a big marketplace are relatively impossible.