
In this short conversational excerpt, two speakers discuss AptDeco’s logistics approach for furniture pickup and delivery. They explain that the company uses a hybrid model: in some markets they build and operate their own pickup/delivery service, while in others they outsource to third‑party shippers. The discussion highlights AptDeco’s asset‑light philosophy—avoiding large warehouses—and recounts an early Bay Area launch where the company invested in a few trucks and about 1,000 sq ft of transit space. That pilot taught them that fixed‑asset utilization is low until a certain demand scale is reached. Consequently, after expanding nationally they now rely on third‑party logistics providers, only bringing operations in‑house in markets where scale justifies the investment.










