How Marketplace Demand Evolved For Peerspace

Peerspace tested moving upmarket by focusing on multi-property owners and corporate programs instead of building a separate enterprise product first. They prioritized expanding into new regions and verticals to build network effects before launching PureSpace Pro for enterprise customers.
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you mentioned as far as, you know, the various kind of categories or use cases. But did you also kind of move more upmarket when it comes to demand?
Yeah, in certain respects we did. We would try it. I think marketplace, all startups are always a prioritization of resource exercise is kind of what you're doing. And sometimes going upmarket requires additional product features, different types of salespeople, and just a heavier investment. And so I think we tested a lot of it and our, our hope was that by creating a really delightful product experience that we would be able to bring enterprise or upmarket customers. And I think on the supply side, we're able to do that. We attract, attracted property owners that had like many different buildings, for example, On the demand side, we, you know, work with different corporates and have some programs. But for us, it was more about like exploring the horizontal nature of the marketplace and what other verticals our platform, which is really resilient, especially at this point, you know, what we could cater to. So, you know, for us, when we think about growth or expansion, it was really about You know, can we take this platform experience to different markets and create the network effects in a geographic sense? And let's cover as much ground there geographically as we can before building, I don't know, PureSpace Pro or pure, you know, the enterprise experience. Yeah.
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