How Value Added Services & Insurance Helps Prevent Marketplace Disintermediation On Peerspace

I could also imagine that some of the additional kind of value-add services are a way that you prevented disintermediation as well. So yeah, exactly. And lots of stuff like that. We introduced, you know, we were a marketplace that built a custom— this is very common now, but at the time we had a custom insurance program that was just for peer space hosts, and it allowed them to, you know, have additional coverage. That was a value-add that we just kind of rolled into their fees. We added a property damage guarantee at one point later on. And ultimately what you're trying to do to reduce disintermediation, I think the altruistic way to think about it is create as much value as possible so that hosts and guests can't imagine booking off platform. And then in reality, there's a mix of the carrot and the stick that needs to happen. If you, if you have a host or supply that's making, you know, good money on the platform, they obviously don't want to risk being terminated. And so they're, they tend to be pretty, pretty loyal and understanding of the rules. And so you think about like, how can you help them enforce your community guidelines for you? And, and where do you need to weigh your value offerings. And so, you know, providing more tools for your supply, I think, is a good way to lean in and ultimately reduce disintermediation.