Joanna McFarland Sharing Parting Marketplace Advice

Joanna McFarland built Hop Skip Drive and warns that marketplaces are harder than you think but more rewarding. Her role shifted every six months, and she often realized she needed to pivot a few months too late. She says the experience made her unemployable in the best way.
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And actually, I had one last question for you before we wrap things up. And that's, if you could go right back to before you, you know, you started Hop Skip Drive, what would you tell yourself about marketplaces?
I would tell myself this is so much harder than I thought it was going to be, but so much more rewarding. And that, you know, every day is a roller coaster. I, you know, every single day I want to dance and I want to cry. often within the same 5 minutes. And that's, you know, still to this day, like there's just no such thing as a normal Tuesday. And I would tell myself, you know, be prepared, your own job is gonna change every 6 months as the business progresses and as what you're doing progresses, what you need to do changes, right? I am not as in the weeds building as I was back when we were trying to get product market fit or selling our first few customers. My job is very different now and to be prepared for that and to try to To, you know, it usually— I usually realize that my 6 months are up about 3 months too late. And so have to kind of pivot. You're constantly pivoting. But to kind of be aware of that and try to try as much as you can to get ahead of that, because that's how you're gonna continue to grow and scale. But it's way more fun than I thought it was ever gonna be. And I'm completely unemployable now. So here we are.
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