The Marketplace Metrics & Benchmarks Investors Look For In B2B Marketplaces (Loren Chat Clip)

12 Feb 2022 · 1 min

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This content was created by Max Brun. This content was uploaded by Max Brun. This is a YouTube clip titled "The Marketplace Metrics & Benchmarks Investors Look For In B2B Marketplaces (Loren Chat Clip)" (created 2022-02-12). The excerpt is a short interview/discussion between two speakers (labeled SPEAKER A and SPEAKER B). SPEAKER A asks about benchmarks and milestones; SPEAKER B, speaking from the perspective of a seed-stage investor, clarifies what they consider seed-stage (from 1–2 individuals with an idea up to small teams with a V1/product and early pilots), notes they don’t require revenue minimums, and gives typical fundraise ranges (~$1–2M for early seed and ~$4–5M for later seed) along with the traction, team size, and customer/product signals they expect.

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What are some kind of, I guess we could use like kind of ballpark benchmarks and kind of milestones that you look for?
Yeah. So we're a seed stage investor. And I think today that can mean a lot of things to a lot of people. So I'll try to clarify that for the folks on the line, but we invest in anything from 1 or 2 individuals with an idea to some semblance of a V1 of a product, maybe some early, you know, design partners or POCs or pilots or whatever you want to call them, kind of utilizing your product. And so we certainly don't have like revenue targets or revenue minimums that we require, but you can see anything that we've done in the portfolio from that kind of idea stage up to And those tend to be more like the, call it, $1 to $2 million fundraise amounts. And then some of these later stage seeds are more like a $4 or $5 million round. And those are the ones that have a bit more traction behind them, are a little bit closer to scaling. They probably have a few more members of the team, and they certainly have a bit more in terms of like customers and product built.