A former Uber executive describes scaling from $100 million to $10 billion in gross bookings between 2013 and 2016. The company grew from 150 employees to 20,000 by handling operations manually: handing drivers smartphones, programming devices, and employing an in-office iPhone repair technician to keep everything running.
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I guess for a little bit of context, could you just, you know, share a little bit more as far as like when you mentioned scaling very fast, you know, what that meant for Uber at the time too?
So I joined in 2013. We were doing $100 million in gross bookings. That means total fares paid by rider to the system in January. By September of '13, so 8 months later, we were at $1 billion. In gross bookings in 13. By September of 16, we were 10 billion. So we 10x in three years, and then today I think group is 150 billion. So you could see the stark kind of growth in what that meant. And then from an employee standpoint, to extent that's another measure, we went from 150 to 20,000 in four years. And it was largely because of this, we need a feet on the ground thing. Now, you don't have to do that anymore, right? You, you could recruit drivers online because they're mostly online. But back in 2013, we gave them smartphones because they didn't have smartphones on average. And so we had long lines on each office where we'd hand out smartphones, program them. They'd come in for repairs. We had like iPhone repair guy sitting at the office repairing phones for drivers. That kind of thing. It was a very gritty Manual. And we just took the pain. We were like, this is how you build a gritty, real-world marketplace business.