This document is a comprehensive training video outline and companion playbook that guides creators—particularly women entrepreneurs—through building a high‑ticket launch funnel from scratch. It explains why a launch funnel differs from evergreen models, how to validate an offer before any tech is built, and how to prime an audience over a 2‑4‑week window. The guide details the creation of an interactive quiz lead‑magnet, an application/waitlist page, an eight‑email launch sequence, and four Instagram/ManyChat DM automations, with an optional virtual event component. It supplies ready‑to‑use templates for market‑testing stories, a priming content calendar, quiz and application page copy, email scripts, DM flows, a virtual‑event outline, and a launch‑day checklist. The overall aim is to enable a creator to watch the training once, then execute a full, high‑ticket launch without needing a specialist, by following the step‑by‑step instructions, templates, and testing checklists provided.
Topics
Launch Funnel Rationale: Why a Dedicated High‑Ticket Funnel Is Needed
Explains the distinction between launch and evergreen funnels, the unique conversion path required for high‑ticket offers, and the common ‘build‑first’ mistake that leads to failure.