Episode

11 Jul 2022 · 45 min

0:00

Podcast episode (Doing Business Like a Woman #039) featuring Melissa Kellogg Lueck interviewing Michelle Salinas, CEO of The Digital Edge, Inc. Michelle recounts an unexpected 2017 layoff and caregiving responsibilities for her special-needs son that prompted her to start an online business in 2018. Over several years she refined her offerings (business development, sales, customer success, digital marketing) and—after mentorship via Clubhouse and a women-only scholarship program—clarified a mission to serve special-needs moms. Michelle launched a community for special-needs mothers (crowdfunded/loaned via Kiva, first round funded; seeking sponsors) and plans group coaching, masterminds with philanthropic components, resource-connection services, and partnerships. Key themes: owning and sharing one’s story, asking for help, mentorship and community, pivoting a consulting business toward mission-driven impact, and practical funding strategies.

Chapters

More from Melissa

21:46
Podcast

173. Marketing & AI Part 2: Using AI to Organize Your Thought Leadership and Expand Your Reach

2mo ago
33:10
Podcast

172. Marketing & AI Part 1: The Woman Entrepreneur's Guide to Using AI with Intention

2mo ago
26:46
Podcast

171. The Real Reason Clients Aren't Buying and the 5 Steps to Change It

2mo ago
35:44
Podcast

170. How to Simplify Your Marketing and Create More Consistent Clients

3mo ago
23:41
Podcast

169. Mid-Year Reset Part 2: The Marketing Metrics Every Woman Entrepreneur Needs

3mo ago
25:39
Podcast

168. Mid-Year Reset Part 1: The Simple Marketing Review Every Woman Entrepreneur Needs

3mo ago
Podcast167. The Leadership Skill Every Woman Entrepreneur Needs
Podcast

167. The Leadership Skill Every Woman Entrepreneur Needs

3mo ago
Podcast166. The Leadership Skill Every Woman Entrepreneur Needs
Podcast

166. The Leadership Skill Every Woman Entrepreneur Needs

4mo ago
Podcast165. The Truth About Finding Your Niche as a Woman Entrepreneur
Podcast

165. The Truth About Finding Your Niche as a Woman Entrepreneur

4mo ago
Podcast164. The 3 Marketing Moves That Create Clients, Revenue, and Impact
Podcast

164. The 3 Marketing Moves That Create Clients, Revenue, and Impact

5mo ago
Podcast163. The First Quarter Lessons That Changed Me as a CEO and Entrepreneur
Podcast

163. The First Quarter Lessons That Changed Me as a CEO and Entrepreneur

5mo ago
See all content