056. How to Market Like a Pro in 4 Simple Steps

Welcome. I am marketing expert and business coach Melissa Kellogg Lueck. And this is the Doing Business Like a Woman podcast, where we are exploring and teaching you how women are reinventing the way business is done and money is made to help you create greater impact and financial freedom one business at a time. Well, hello, my friends. How are you? I hope you're having a fabulous day wherever you are. Whether you're starting your day or if you're ending your day like me or somewhere in the middle, I hope it's great. I am recording this on a Friday evening and just getting ready to wrap up my day, wrap up my week, and I wanted to come on here and talk to you for a little while. So here goes. So I have been noticing some things that I wanted to teach you just to really, like, take a step back about our marketing and just take a look at going back to the basics. And I have a some really simple steps that I wanted to share with you that will really help you to make those tweaks in your marketing process and really get those opportunities flowing in. If you're looking for new opportunities, if you're not, if you've got all the clients and all the revenue that you want, this probably isn't the podcast for you. But if you'd like to be bringing in more business, attracting more clients, attracting more revenue, this is the podcast for you. So that's what we are here to talk about. So one thing that I have been noticing a lot, and I hear this a lot, and I don't think I've talked about it on the podcast, but that so many people that I talk to feel like or think that there is one thing that is going to basically open the flood gates of clients for them. One magic thing like SEO or Facebook advertising or CRM system or a magic post that is just going to go viral and then everything is going to fall into place and their business is going to explode. And I hear this all the time and I actually, I am guilty of thinking of this myself. Like, we think, oh, if I just take this one class with this one guru, right, that they're going to tell me the one thing that I need to do and everything is going to fall into place. And I want to just let you know that there is no one thing that it is, and. And it takes the pressure off, right, because we feel like, oh, everyone else knows the one thing, but I don't know the one thing. So I'm going to continue to keep searching and buying and following and listening for the one thing. But I want to just allow you to take all the pressure off and let you know there is no one thing that building a business. And I can say this because I've been building my business for 17 years, over 17 years, 17 and a half years. And I have looked for all the one things. I have listened to all the gurus that I could find, and none of them have given me the one thing. And I don't even think they know the one thing, because there is no one thing. Building a business and creating successful marketing and sales is about all the little things. And if you want the one thing that marketing is about, it's about you. It's about building connection and relationships. And just like building a romantic partnership, it's not just one thing that you do or say or have that's going to make that relationship successful and grow. It's all the little things. Right? And so that's what I want to talk to you about today is what I see are four of the little things that if you are practicing and tightening up in your business, will give you so much traction. And these four steps, these four things are things that you can tailor to your business, how you do business, how you like to do business, where your clients are, how your clients like to hear from you. And so it's not something you have to squeeze yourself into like a magic pair of jeans. You can tailor these so that they are comfortable and feel at home to you. And then I want to invite you to my upcoming event, online event in December to help you put all of these things together specifically for you and your business. Working with me over the course of four days, with a bonus Q A and coaching day that we are going to work on together to set you up for all of the clients and success and revenue that you want to create in 2023. But first, I want to outline what these four things are. And I see businesses from all sizes, from $0 all the way up to multiple six figures that are working on all four of these areas and that these are things that we're continually going to be working on. I'm working on all of them in my business too. So number one is in order to be growing our business and growing our revenue, we need to be continually inviting new people into our sphere, right? And so however we do that, whether it's online, in person, combination of both, we need to be doing that. We it and I don't care. And I've talked about this before, an episode 54 about growing your audience. We need to be continually growing our audience, growing our network. And, and when we're inviting new people in, that's how we continue to create new opportunities, new prospects, new clients. And so there's a lot of different ways to do that, and I'm sure that you are doing some of them already in your business. So, you know, how can we amplify those, how can we grow those? And that is super important because if you're marketing to the same pool of people, you're sending emails, you're making phone calls, you're posting on social media, and it's to the same people, your business is going to get very stale. Right. And it's not going to grow and the growth is going to be very, very slow. So we want to be continually bringing new people in, and I want to teach you exactly how to do that and strategies and all the different ways that you can do that that feel great to you. Right. Number two, step two is once we have these new people coming in, how are we going to serve them well? Right? So it's just like when you make a new friend, you, you know, you make plans right away, you make plans to get together or you're texting each other, right? And so we want to, when we're bringing new people in, we want to have a way to kick off that relationship and let them know how much value that we have to offer by giving them something right away, whether it's meeting them for a coffee chat, getting to know them in their business, or whether it is offering a freebie and having something of value that you're giving them for free so they get an idea of what your work is like. Right. And so we have something that is tailored to the different ways that we're bringing new people into our audience. And so that's number two, you always want to have some way to really serve them well when they come into your sphere. And then number three is you want to be continuing to keep it, keep in touch with them consistently and building and nurturing relationships with all the people that are now in your sphere. The new ones, the current ones, the old ones, the, you know, we want to be keeping in touch with them consistently with value and that you are proud to offer to them that is in service of them that helps to nurture that relationship. It shows your expertise, your knowledge. It helps them to get to know you and like you and connect with you in a relational way. And there's a lot of different ways to do that as well. And I want to teach all of those different options to you. And so you can pick, maybe amplify the ways that you're already doing this and then maybe even try some new ways to serve your audience and to be serving all of those that are in your sphere. And then fourth, we always want to be making offers that the those that are ready to buy, want to buy. So how do you do that? It is really all about creating an offer that is irresistible for them to buy and an easy yes for them to, to agree to and buy from you. Right? And it's a offer, an irresistible offer is one that you feel great about selling, that you feel great about offering, that you know is an amazing value that is going to get your clients the result that they are looking for. And so I want to help you create those and learn how to talk about them. And so if you are finding that you have lots of people coming in, you're serving them with a lot of value, you're making a lot of offers and no one is buying. We want to take a look at that and where is the breakdown in the offer part of that? And maybe it's. There's a lot of different reasons for that, like how you're communicating it. Is it simple? Is it clear for them to understand, do they understand what the result is? Have you established your expertise and so they can trust that, that you can help them get the result they want? Have you established the success rate of and you know, the ability for them to get the result they want? Oftentimes when we think about buying something, we often can question our ability to get the result that we want. For example, I'm thinking about like a, a fitness trainer, right? They want us, or maybe you're trying to, or offering us a pack of training sessions. Well, you know, how is it possible that I am going to get that result that I want from buying that personal training sessions, right? And so, you know, there's a lot that goes into, like establishing how your clients get results and communicating that so they understand it and so that they can believe that they too could get the result that they want. Right? So those are simply the four steps, my friends, to really marketing well, to attracting and converting your audience and growing your business and growing your revenue. And oftentimes I see that people are inviting new people in, that businesses are inviting new people in, but not creating a way to serve them well or not keeping in touch with them. And like I said before, business is all about creating relationships. And so you need to have a plan in place to be offering value, keeping in touch in a regular way so they can learn to know you, like you, and trust you. Right. And so oftentimes I'll see businesses that really are resistant to keeping in touch with their email list consistently, like, they don't see the value in that. But if you're showing up in your potential client's inbox once a month, they're going to forget about you by then. Right. It's like if you met someone that wanted to be your friend a month ago and they never called you and never made plans to get together, never reached out and said, hey, how are you doing? And then they call you a month later and they're like, let's be friends. Remember, you're like, I don't know, who are you? So it's kind of the same thing. So we want to make sure to be keeping in touch consistently inviting new people in and then making those compelling offers that they want to say yes to, that they understand what they're getting and how they can get the result that they want. And oftentimes I will hear from people that they are not wanting to make too many offers or offer too much and be too salesy. And so I want to teach you how to avoid those things and to really make offers when they feel great to you and when they'll feel great and your audience is receptive to them. So, yeah, I want you to go into 2023 with a simple and doable and focused clear marketing system so that you always know how to create more business, so that you always know what you need to be doing at any given point. So often I hear from people that I just am, you know, I don't know what to focus on. I don't know what marketing I should be doing. I don't know how I should be reaching out to my people, what I should be saying to them. There's a lot of confusion and not a lot of clarity. And I want to help you create this clarity for yourself and create it in a way that is completely doable within how you're doing your business. And that is completely possible. And that's what I want to invite you to join me for my Envision 2023 event, attract and convert more clients. And we're going to be holding that online on Zoom Live with me on December 5th through the 8th. In the morning, it's. Yeah, it will be in the morning, all time zones in the United States and we will be getting together for an hour each day and we'll have a training and then I will open it up for questions and coaching. And I want to fully equip you to be able to create the most successful, most joyful 2023 in your business. And we can. We will do that by having this focused, simple, doable marketing plan that is tailored for your business and how you do business. And so I hope that you consider joining me and I want to help as many of you as I possibly can to create as much money as you want to in your business starting at the beginning of December and all through 2023 and the years beyond. So that's what I have for you today, my friends. If you want to sign up and join me for Envision 2023, the link to sign up will be in the show notes. You can also visit my website@melissam Kellogg.com and you will be able to sign up. There will be a link right there on the home page and you can sign up from there as well. And I look forward to seeing you there, seeing your sweet face and I hope you have a fabulous rest of your day. I am starting to lose my voice, I feel like. So I'm gonna wrap up and wish you a great evening, day, weekend, week. Wherever this message finds you, this podcast episode finds you. And I look forward to seeing you next time. Thank you. Have a great one. Bye. If you like this podcast then you have got to sign up for my free on demand video training Grow youw Sales Doing what yout Love Where I teach you in depth my simple process that you can implement right away to harness your mindset and your skills to grow your sales to whatever level you want. So go grab that now. The link is in the show notes and I'll see you next time.