Melissa Kellogg Lueck and Melissa My Marketing Coach discuss how women entrepreneurs can strip down their marketing to what actually works. They focus on building consistent client flow and cash flow by removing unnecessary steps from your client creation process.
Welcome. I am marketing expert and business coach Melissa Kellogg Lueck, and this is the Doing Business Like a Woman podcast where we are exploring and teaching you how women are reinventing the way business is done and money is made to help you create greater impact and financial freedom one business at a time.
Well, hello, good morning. How are you? Hope you're doing well. I am, Melissa, and I've got a big idea for you today around essential, essential marketing and the power of being an essentialist in our marketing. I hope you're having a fabulous Sunday, Sunday, summer day. I'm just getting the day rolling over here and thinking about you, wanted to come on and offer you some encouragement, some marketing momentum to get you started. Hopefully if you're getting started in your day or to just encourage you today as we get rolling. I'm Melissa and I help women entrepreneurs to create consistent clients and cash flow in their business. And so that's what we're all about around here, the power of the essential. So how you know that it's time to really declutter and simplify your client creation activities is if you feel like your revenue is inconsistent, you're wanting to bring in more money and clients, you feel like you're all over the place, kind of haphazard in your marketing, not sure what's working, what's not working, and you really have a desire to have a clear, calm marketing system that creates clients and revenue. And what I want to say, first of all is this is 100% possible. And I know it's possible because I've done it myself over the last 20 years of running my own business and helping other women and entrepreneurs do the same in their business, what I, what I want to offer you today is that when marketing is simple for you, and it doesn't mean simple, not beautiful and not quality, it means it's simple for you to do, simple for you to think about. When your marketing feels that way, then you actually do it and keep up with it and keep consistent. And when we're consistent, that creates trust. It creates trust for us, right? And it also creates trust with our future clients, the people that we are marketing to and attracting and inviting in. So also when you have simple and essential marketing, it helps create space in your brain, in your calendar and your time. You're not spending time doing all the marketing activities. You actually have time to think more deeply about your clients, what they struggle with and how you can help them. And so then when you go to market, your marketing is actually, your marketing activities are actually higher Quality, higher value. And so that will attract more clients and cash flow and opportunities to you because of that higher quality. So that really is the beauty of creating very having a simple, calm, essential marketing and client creation process. And so I want to, this is the work that I love doing with my clients and I would love to do with you as well to really help you simplify and declutter your client creation activities. And so in, in the interest of that I am offering, I've actually opened up a whole bunch of slots on my calendar over the next few weeks, mainly, mainly next week because the week after that I'm going camping. But next week I opened up a whole bunch of slots I'm offering and no cost clothes client or confident, consistent client flow roadmap sessions to really help you map out how you can to declutter your current client creation system. Really focus in on what's simple for you. Tune out the noise and know what works best for bringing in your clients, what works best for your future clients, their business, your business, and really create that simple, repeatable client creation process. So I would love to do that work for you and with you. We do that one on one in a virtual session and then you have that to take with you. Because once you do this work, once you really learn, and this is especially for women entrepreneurs that are in that five figure to wanting to get to six figures in their business. Once you figure out and really dial in how you best create clients on this, on a repeatable, consistent basis, your value, the value that you are offering, the quality that you are offering in your marketing and your communications continues to go up and up. You be able, you're able to bring in and attract those clients on that consistent basis. And you, once you learn this, you have this skill, this knowledge for the rest of your life, whatever business, whatever services or products that you offer, you have this knowledge to take with you and repeat over and over again. So I highly recommend you take me up on this offer, get in and schedule your consistent or your confident, consistent client flow roadmap session. It's a mouthful, but really the bottom line is I want you to walk away from this session having that confidence that you know how to create clients and having the roadmap to know that you are always in control of creating clients and cash flow in your business. So I'm going to put in the chat, the link to schedule that and on that session, what we really are going to do is number one and this, this is really the process that we'll walk through is really tuning in to what works best for you, what works best for your future clients, your clients, your industry better than anyone. And really what your business is telling you right where your clients have come from so far. And really tuning out the noise, deciding that what works best for you and your future clients and your business right now is good enough. And that when we really lean into that, we can really gain a lot of traction rather than a lot of us get caught up in the shiny object syndrome where we're looking at this marketing trend and that marketing tactic and that hack and we try all of these things, but we're really not listening to what we know works for us, what works best for our clients, our industry and our business. And so once we tune into that, we can really create your simple, repeatable client creation process. And you can really see how how repeating this, getting consistent with your process will bring in clients and cash flow in your business on a repeatable, consistent, calm basis. So if that sounds interesting and fun to you, I would love for you to schedule a session. I put the link in the chat, so that's in the comments below this video. So I hope to see you soon. I said I've opened up a whole bunch of slots on my calendar next week. We're going to have fun and get as many women entrepreneurs on the road to that consistent, calm, confident client flow and making money even in the middle of the summer. I believe in you. I believe it is 100% possible for you and I look forward to getting to chat with you very soon. And I hope you have a fabulous rest of your day. I'm going to go on and get to work myself. Got some clients and consultations to do today, so I'm really excited about that and I hope you have a great rest of your day. I'll talk to you soon.
Bye. Hey, if you like this podcast, I want to invite you to become part of my community. The link is in the show Notes. Each Friday I'm going to deliver to your inbox my weekly celebration as well as my thoughts on the latest in business and marketing. I want to keep you in the know about my upcoming events, free trainings, book clubs, all the fun things, even some free gifts.
And of course I'm going to let.
You know about these new podcast episodes. I'll see you there.
