In this episode of Full Throttle Leaders, host Michael Falato interviews Galiano Tiramani, CEO and founder of Boxabl, a Las Vegas‑based company that manufactures homes in a factory setting. Tiramani explains Boxabl’s mission to mass‑produce housing by moving construction from on‑site, labor‑intensive builds to an assembly‑line model, likening the speed to automotive factories (e.g., a Ford F‑150 every 53 seconds). The company currently builds a house in about 90 minutes within a 400,000‑square‑foot facility and is listed on NASDAQ. Boxabl serves two primary customer groups: individual homeowners seeking backyard accessory dwelling units (ADUs) called the Casita (360 sq ft) and larger 2‑bedroom units (720 sq ft), and developers who can order modular rooms that stack and connect to create virtually any residential floor plan. A patented fold‑flat shipping system allows entire units to be truck‑loaded, expanding the delivery radius. Tiramani notes that while manufacturing is relatively straightforward, post‑factory challenges—permitting, financing, and deployment—proved harder and are now a focus. The company has leveraged massive social‑media exposure (billions of views) for brand awareness, but also faced public backlash. AI plays a central role: employees are augmented with AI tools, an AI‑driven phone caller contacts leads, and a “GrokBot” automates email outreach, social‑media responses, and data extraction from SEC filings. Boxabl is aggressively hiring, especially for executive, sales, and real‑estate roles, as it seeks to ramp factory utilization from its current ~1 % capacity to full scale over the next one‑to‑two years. The conversation ends with contact information and a call for talent.
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All right, Michael Falato here again from Full Throttle. Um, we're doing a new podcast today with Galliano from Boxabl. He's the CEO and founder of a really insightful way of building homes now. Tell, tell us a little bit about your company and how you got started doing this.
Yeah, thanks for having me. My name is Galiano. My company is Boxabl. We are in Las Vegas building houses in a factory. The goal of the company is to actually mass-produce houses on a scale that no one has ever attempted before. So when we look at the way homes are built right now, uh, you— everyone's driven by a job site. They're building one at a time. very custom, very manual, using hand tools with skilled labor. It's extremely inefficient. You wouldn't build any other product like that. Every other product's done on an assembly line because the results are amazing if you do it that way. So housing hasn't transitioned onto the factory assembly line for a number of reasons. Our company kind of set out to solve all those and then scale it up, and we're on our way to doing that. When I look at Kind of the best example of modern mass production, I would say it's automobiles. So a Tesla factory or a Ford factory, absolutely amazing. If you want to ever check out on YouTube, there's a video I like. It's 53 Seconds Ford F-150, and it shows how they put a car, put a truck out of their factory every 53 seconds. So that technology exists.
Frankly, they're building a car in 53 seconds.
Every 53 seconds they output one off the assembly line. And, you know, other automakers like Tesla goes a few seconds faster than that.
So it's not a praise, but they're not building a whole car in 53 seconds. It's just, it's just, it's pushing out every 53 seconds.
Look, that's the out— Yep, that's the output of the assembly line. So if we can get anywhere close to that with houses, we're going to actually absolutely, you know, crush the cost down. And, you know, hopefully. And, um, so that's the goal right now. We can build a house every 90 minutes. Uh, in our current factory in Las Vegas, we have 400,000 foot of manufacturing space.
And you guys are— I saw you're on the NASDAQ now.
Yes, sir. And if anyone, um, is interested in that, check out the, um, disclosures and disclaimers on our IR website, boxable.com/ir.
And who's, who's your, um, ideal customer profile? So anybody that's, that's kind of listening to the show today who wants—
Yeah, we have 2 different types of customers. One is an individual who wants a home for themselves, and the other is a builder or developer who wants a solution to shortcut their real estate development. For the individual customers, initially we're focused on backyard ADUs. An ADU is an accessory dwelling unit, so it's a little backyard cottage, and that's really popular in California and other places where they've changed laws to enable that and encourage that. So about 20% of construction in California is now putting a house in your backyard. So that's our first product available on the website. People can go on their online order process and eventually a house will show up in your backyard. We call that one the Casita.
And how big are these homes?
The Casita is about 360 square foot, and then there's a 2-bedroom one that's about 720 square feet. But beyond that, if you go to our website, the developers page, you'll see we actually have a system of rooms that stack and connect to create basically infinite floor plans. So what we've done is we've solved 2 major things with the way we're building these that make it work in the factory. One is our shipping solution. The house actually folds up so that it can fit on a truck so that it can ship cost-effectively. That enables us to have a big shipping radius from our factory and therefore a big factory. Then we also have a system where the factory is producing rooms, 3 sizes of rooms over and over again. Same thing, very efficient. And then you connect those rooms and configure them to give yourself a huge range of custom buildings. So a 2-bedroom house, a 3-bedroom house, different architectural styles, large multifamily apartment building, pretty much any residential structure that the market would need, we can build that with our system.
So when you build it, you bring it out there, but do you put it all together for them, or is that a local craft?
Yeah, we, um, we— for the, um, certain customers, if they want us to, we do everything. So permitting, installation, etc. You know, they just click order and they end up with a house ready to go.
How many people have your houses?
Um, we've shipped, you know, hundreds of them out so far. Um, there's a web— there's a section on the website, it says gallery, and you can see pictures of all the deployments.
Okay, tell us, tell us though, uh, I mean, obviously like Elon and all these guys, they learned Negative and positive things as they're doing this. What's something you learned that was really good, that you're like, good, I'm gonna repeat, repeatable and scalable? And something like, why were we doing this the first 6 months and we learned how to fix that?
Well, um, I guess it turned out that the manufacturing was kind of the easy part, and then everything else that happens after our factory was a little bit harder. So actually deploying the house, getting through the building department, getting the financing, connecting all those dots was something we didn't focus on at first, and it kind of hurt the company. So now we're heavily focused on building up that process, which is pretty valuable to streamline that process. So that was great. In general, the regulations surrounding housing are very difficult for any type of housing. So that's something we have to overcome. And I think it's one of the benefits that we'll have as a big company doing housing in a standardized way, you know, with a brand. I think we'll simplify a lot of those things. So, so that's going to be a positive for us. What else? We also, you know, leveraged the social media quite extensively. We've done billions of views online of our content. That was amazing. It kind of turned on a fire hose of resources to the company. But there was also a dark side to that, which is whenever something's like famous online, like a celebrity or whatever, there's a lot of crazy people and a lot of people commenting weird stuff. So, you know, we took advantage of, you know, getting famous online. And then we also felt the backlash of that, which is, you know, stupid opinions.
How about AI? How has AI affected your building process or your—
Oh, it's amazing. I mean, basically we've gone from you know, having an employee do some work and maybe it's not that good. Maybe you have to go back and say, what about this? What about this? They fix it, you know, regular stuff to now everyone is augmented by AI. So they're all submitting kind of the best possible work output we could imagine, you know, using best practices, etc. So I feel like now all my employees are kind of like the Borg. In Star Trek, if you're familiar with that, where they're half human, half machine. And really, you know, that is dramatically accelerating things.
So Borg or Data? Data.
He's fully robot. He's fully robot. The Borg is humans combined with robots, you know, so augmented. So that's where we are now. It's pretty awesome. And then not only, you know, does the kind of the chatbot help on that side, but we're doing other things too. For example, we have an AI caller. So as soon as somebody puts their phone number on our website, they get a call from us. And a lot of people don't realize it, but it's not a person, it's an AI. And I played a little trick there. I gave it an Indian accent because I figured that would throw people off and they would think it was like a call center and they would never expect that we would intentionally make the AI have an Indian accent. So it makes people feel more comfortable that they're talking to a real person until they figure out they're not. So that was funny. And then even like, you know, monitoring those phone calls, we're doing thousands of phone calls and all of a sudden we don't have to listen to them. We just get a kind of a printout from AI explaining everything that went well, everything that went wrong, what we should tweak, suggestions, and then it even improves itself. I mean, this stuff is crazy. Additionally, I fired up the Grok bot the other day, which is basically Grok's version of giving it, AI its own computer. So now with AI has its own computer, it can send out emails, it can text message people, it can buy things, etc. So I gave it 2 tasks there so far. One was anytime someone comments on X that it should go in and answer their question or correct misinformation. So now you'll see all our posts that people post have replies on them, you know, with factual stuff that it's pulled from either our SEC filings, our website, or FAQ. Absolutely amazing. Additionally, I told it to make its own email address and start emailing potential customers who might be interested in our product, telling them why they should learn more about our product. So on the marketing side, really powerful. And we're just now barely scraping the surface and ramping all that up. It's making things much easier, much more efficient, cutting straight to the chase. I'm loving it.
So GrokBot is even more intense than a, like a Claude coworker, it sounds like.
I don't know that the Claude has the ability to kind of do it on that level. They had kind of like a solution for this. It was called— what was it called? Claude. It was called ClaudeBot or something. I think you might have heard of it. People were buying computers like Mac Minis, installing these on the computer, and then it would take over the computer. But now all you have to do is download an app on your phone and it will literally do almost anything you want that you would need the computer to do. So yeah, really impactful.
I bought a couple of those minis just to do my automation for LinkedIn and email.
Yep, you don't have to do that anymore. You just download, download, um, RockBot and you're good to go.
Yeah, I'll have to check that out. Um, before I let you go here, what's, what's the best way to reach you and You know, what's some folks that you might be looking to bring on to your company, or do you want more engagement with?
Well, definitely people should check out our website, browse around there, see the images of our projects, see our product lineup, go on YouTube, watch videos. We've posted videos the whole entire history of the company, like since the beginning, everything we've been doing, so people can see the evolution. They can see just how far we've come. You know, they can see what, you know, challenges we've had, you know, where we've won, etc. And, you know, we are always looking for people to join the team. We're aggressively expanding our executive management team right now to try and bring on more talent. Right now, the company is just me and a couple guys winging it, and with no experience in any of this, you know, we've done pretty well with that. But bringing on people with more experience is something we're excited to do next.
How about, uh, salespeople? And how about real estate agents?
Um, we definitely are looking for salespeople. Um, we are aggressively ramping up our sales team, um, trying to funnel in more and more leads, you know, really efficiently vet those with the AI caller and with other techniques, uh, so that the salespeople can spend their time really wisely. I think that's working out great. You know, the company is very focused on sales right now. Before, we were focused on R&D. Now we're going to try and max out our factory. We have a factory that can build quite a lot of houses, but it's really operating at like 1% capacity right now. So, you know, we're going to see that ramp up happen hopefully over the next year or 2 in a big way.
All US and in Vegas being built or what?
Our factory's in Vegas. Yep.
Yeah, cool. Well, thanks for your time. Um, I'll get this episode out to the public and I'll make sure I tag your company.
