A wild lesson in really knowing your customer

So we were walking through here the other day and basically a guy, a street vendor who had a tray full of stuff, walked up to us and he had a tray full of shucked oysters on ice. In other words, like he was going in the middle of a hot summer day or hot winter day here, going chair to chair trying to sell people oysters on ice. And I'll just tell you, the last thing I'm going to do is to try to buy some oysters from a dude on the beach. And I remember him coming up being like, "Oysters?

Oysters?" And he had like a full tray of like stacks of dozens of oysters ready to be eaten, you know, that have just been—

he's carrying around in the sun.

And I was just like, "What are you doing, bruh?

Like, this is like hilarious." The people here are super friendly. And as I looked at him, I was like, this is the opposite of product-market fit. There is zero way that that a rich American tourist, and I'm not one, I'm just an American tourist, would pay for oysters from a random street vendor on the side of the beach. Just absolutely crazy. The opposite of product market fit when you think about it. This, however, is the opposite of finding this guy with the oysters, which is product market fit, which is people will pay up for a nice shade and a chair to enjoy the beach. They're here once in a lifetime, maybe, to sit in one of these chairs. And yeah, you can clean up when you're in a $10 chair for $50 a day. And look, everybody wins. These people are just willing to spend money because they're doing something that they'll never do again, probably. So why not make it the best you possibly can?

This is Michael from like 12 hours later. I sent the footage for me talking about the oyster seller guy to my video producer, and basically the response was, hey, this is like too short, there's not enough here, go see if you can find the oyster guy and like interview him. And so I was like, no, I'm not going to do that. But then my wife and I go back down and we go to lunch at a restaurant, and I see the oyster guy walk by, and I was like, there he is. And it was fascinating to watch him because he was wearing a shirt that said Mexican Viagra on it. And then I, so I texted my video producer and he said, go, go interview him. And I was like, I'm not gonna do that. So I got a video of him and he walked away, but I did see him sell some oysters, which was fascinating. And I realized he sold it to some Mexican tourists, not gringos, which was interesting that there was product market fit for him, just not the market of white-skinned people from Canada and the United States. Only a Mexican would feel brave enough to eat an oyster from a dude walking down the beach in the hot sun. And I was like, well, that's— I guess that's going on. And then I walked down and I found, as we're leaving, I run across another guy selling oysters. So I got a video of him too, and he had a customer, and his customer was some natives from Mexico, people from Mexico. It was not gringos again. So anyway, long story short is, uh, you know, just because you're not the market In which case, you know, I was not for the oysters in the hot sun guy. It turns out there often is a market for you, or there is a market out there, and there's a good reason why a business exists. So anyway, enjoy the footage of it. I don't know if this is good or not, but it is what it is. And it was hilarious. Who wants to buy some oysters that have been sitting in the hot sun? Well, turns out there is somebody out there, just not me.