A car explosion video showed a Stanley tumbler still icy inside the flames, going viral and catching the attention of Stanley's president Terence Reilly. He offered the car's owner lifetime Stanley cups and a new vehicle. The stunt generated billions of views and pushed Stanley's sales to $750 million.
Stanley Cups sold $750 million worth of tumblers because of a car exploding. Here's what happened. So you're driving down the highway and you see this. This car is fully engulfed in flames. Well, usually a car on fire is a bad thing, right? Well, in Stanley's case, this fire is the best thing to ever happen to their company because inside this car is a Stanley Cup. Everything in the car burns to a crisp except—
It was in a fire yesterday. It still has ice in it.
This cup still has ice in it. What? This video goes mega viral and we're I'm talking billions of views on social media, and this is obviously a huge opportunity for Stanley. And luckily, their president Terence Reilly is a marketing genius. By the way, he's the same guy who made Crocs popular. So he offers the woman Stanley Cups for life and a brand new car.
Listen, Stanley, we'd really like to replace your vehicle.
Hi guys, it's my new car from Stanley.
The media goes absolutely nuts for it, and Stanley's revenue shoots to $750 million.
