Aldi's explosive U.S. growth comes from five moves: tiny stores (25% the size of normal supermarkets), only 1,600 items instead of 31,000, mostly private-label products, rock-bottom prices on staples, and a rotating "treasure hunt" aisle. The chain opens over 100 new stores yearly.
Aldi is the fastest growing grocery store chain in the United States, and here's what they do differently. Their strategy shapes every second you spend in the store, and when you get inside, you'll notice, whoa, I can see all four walls of the store. Aldi is just 25% the size of a typical supermarket, but smaller buildings mean things like no bakeries, no butchers, so it's easier to manage, and they can open locations in niche areas too big for typical grocery store chains. But smaller stores must mean less items to sell, right? Your normal grocery store sells 31,000 items. Aldi sells just shy of 1,600. So you're not choosing between 15 ketchups, you're choosing between 1 or maybe 2. Plus they sell a ton of store-branded stuff. Instead of Cinnamon Toast Crunch, they sell, well, Cinnamon Crunch Squares. And they make staples like milk, eggs, and bread the lowest prices of all because these are the items where prices are remembered by even your grandma. And they tempt you with a rotating aisle of random items that you didn't even know you needed on the way out the door. And these tactics together have allowed them to open over 100 locations every year. Find out more about Aldi's strategy by watching the video in the link below.
