Chipotle's stock crashed 65% after E. coli outbreaks from 2015 to 2018 nearly killed the chain. A new CEO from Taco Bell brought pickup lanes, online ordering, and stricter food safety. The stock climbed from $200 to over $3,000.
For 3 years, Chipotle was trying to kill you. Chipotle. Chipotle. Chipotle closed today because customers reported they were getting sick until Taco Bell saved them. Picture this, you're hungry and you want a burrito. So you go to Chipotle and you're scanning the menu. I'll take chicken, rice, cheese, and E. coli? Yes, from 2015 to 2018, Chipotle was the source of 5 major foodborne illness outbreaks and all hell breaks loose. Their stock tanks down 65%. Chipotle is going under until their largest competitor, Taco Bell, steps in to save the day. But how? Well, Chipotle steals the CEO of Taco Bell, and because of his Taco Bell experience, he completely flips the script. Chipotle releases this announcement outlining their new safety protocols, and it's pretty basic stuff like wash the food before you cook it. But Brian also starts operating Chipotle like a Taco Bell, featuring pickup windows called Chipotle Lanes and an online ordering system. Their new model simply crushes it. The stock bounces from $200 to over $3,000.
