Taylor Swift's Eras Tour generated roughly $5 billion across ticket sales, merchandise, and the concert film. Tickets averaged $456 per person across 146 shows with 73,000 attendees each, bringing in $4.8 billion. The concert film earned $261 million, making it the highest-grossing concert film ever.
How much money did Taylor Swift's Eras Tour make? First, let's do ticket revenue. For an A-list celebrity like Taylor Swift, there's no concern of concerts failing to sell out, so she likely kept 100% of the initial ticket sales. Average ticket price was $456, so estimated fans per concert were roughly 73,000. Remember, she only played big NFL stadiums, and the total number of concerts was 146. Multiply those together and you get a whopping $4.8 billion in revenue. But remember, ticket sales aren't the only revenue generator. You've got merchandise as well. Average numbers for fans were spending close to $80 per person, and you multiply those together and you've got another $853 million in merchandise sales. And don't forget that the Taylor Swift Eras Tour was on the big screen as well. She netted over $261 million in revenue, becoming the highest-grossing concert film of all time. With those categories, we're close to a take-home pay of $5 billion. To put that in perspective, by herself, she was about a quarter the size of the NFL. Just crazy.
