Jesse Cole took over a failing baseball team with $268 and turned it into a circus. He added pageants, choreographed dances, and rule changes for faster play. The Savannah Bananas became a cultural phenomenon with record-breaking attendance.
The Savannah Bananas have taken baseball, the most boring sport in the world, and made it actually, well, fun to watch. But where did they come from? It all starts with this guy, Jesse Cole, and he had everything going for him. He was a star athlete scouted by Major League Baseball, and the stars were aligning until boom, a career-ending injury. But he still loved baseball, so he starts coaching. But when he's on the sidelines, he realizes pretty fast that baseball is super boring. And when something sucks for everyone and has for a long, long time, that's a great sign you can make some money by being the the person to fix it. So Cole has what he calls his Walt Disney moment. Jesse wants to make the Disneyland of baseball. He takes over as GM for the worst baseball team in the country, and they've only got $268 in their bank account. So he completely rethinks the game. It's gonna be a circus and a baseball game. Grandma beauty pageants, rule changes to speed things up, choreographed dances, better music, and he makes a trip to the diamond the experience of a lifetime. In no time, he's shattering attendance records all across the league, and he builds the Savannah Bananas.
