Target creates a luxury front entrance with high-end lighting and trendy displays, then uses fluorescent-lit discount aisles in back to make shoppers feel they're getting deals. The store places essentials like milk and paper towels far from the entrance, forcing customers past higher-margin products. These tactics help drive Target's $100 billion annual revenue.
Target is tricking you into spending more money every time you visit their store. Here's how. So let's head to your local Target. When you get to the store, it's the experience that stands out. Target stages their inventory with incredible lighting, full displays, and chic and trendy items. So bougie, in fact, that many people even refer to the store as Tar-jay.
Darling, do you fancy a trip to Tar-jay?
It looks like a luxury store, except turn around, you'll see aisles that look like this. Fluorescent lights, crappy metal shelving, tons of discount signs. So now you, the customer, feel like you're getting a good deal on every item. It's genius. And they're doing something else. It's called shopping creep. They lure you in with things you're likely to buy. Think milk, paper towels, and makeup. But they're making you walk past all kinds of other products that are way more profitable.
Don't get distracted at Target. Don't get distracted at Target. Don't get distracted.
Oh, I need that. And this is where Target makes the real money. With all the customers falling into the same trap, today Target sales are over $100 billion every year.
