Michael GirdleyGirdley Enterprises, Girdley Enterprises, Inc. · Business builder and investor

The Best Business in Barcelona!

Name: The Best Business in Barcelona!
Uploaded: 2024-04-29T13:09:53+00:00
Duration: 53 s
Channel: Michael Girdley
Description: In this narrated YouTube video, the speaker presents the Montserrat mountain and its 1,000‑year‑old Benedictine monastery as an exemplar of a long‑term…

29 Apr 2024 · 1 min

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0:53

In this narrated YouTube video, the speaker presents the Montserrat mountain and its 1,000‑year‑old Benedictine monastery as an exemplar of a long‑term, place‑based business. After the French invasion of 1808 destroyed the site, the monks spent two centuries rebuilding a comprehensive tourist complex that includes a €7 entry‑fee church, multiple gift shops, cafés, buffets, museums, a children’s buffet, a school, a hotel, and rental apartments. The site now attracts roughly 3 million visitors annually, generating an estimated $75 million in revenue (assuming $25 spend per visitor). The speaker frames this as a blueprint: with a unique natural asset and centuries of patient development, any entity could replicate a similar revenue‑generating model.

Chapters

The best business in Barcelona, Spain, is this 4,000-foot-tall mountain. But how? Well, it's called Montserrat, which has a 1,000-year-old monastery at the top of it. It's run by the Benedictine monks who believe in faith and hard work. So they turned this mountain into a money-making machine. You see, it was destroyed when the French invaded Spain in 1808. The monks have then spent the past 200 years rebuilding everything. First is a church where you pay €7 or about $8 to walk through it. But don't worry, tourists have plenty of ways to spend money even before that. They have gift shops, coffee shops, cafeterias, buffets, museums, and even a buffet just for little kids. The monks built it all and now get 3 million visitors a year to the top of Montserrat. Assuming each visitor spends $25 per visit, that's $75 million in revenue per year. But they also run a school, a hotel, and apartments for rent all the top of Montserrat. And you can do it too. All you need is your own one-of-a-kind mountain and just 200 years of patience.