Netflix, Amazon Prime, and music streaming all trace back to 1860s UK milk delivery. Farmers created the milkman service because milk spoiled fast without refrigeration, making regular doorstep delivery the first subscription model. Entrepreneurs have been copying that idea ever since.
Today we have subscriptions like Netflix, Amazon Prime, and Disney Plus, and they're all because of the milk industry. Skip breakfast, did we? So it all starts back in 1860. Until then, business was pretty straightforward. You want something, you go out to the store and you buy it. There aren't fancy delivery companies, no televisions or even phones. Electricity hasn't even been widely used yet. And that's a problem. No electricity means no refrigerators. Food spoils fast. And one of the worst things that can go bad, it's milk. Yet it's the most popular grocery beverage of all. So over in the UK, farmers come up with a solution, a milkman delivery a delivery service. People get farm-fresh milk delivered directly to their doorstep. Milk quickly becomes the first subscription model we see widely adopted. The lesson? Smart entrepreneurs steal good ideas all the time. They watch and copy. And today, this model is everywhere, from our phones to our TV shows to our music. There's even a Skulls Unlimited Bone Box, but I can give you one subscription for free. Just hit that button down in the corner.
