Michael HornThought leader creating a world where all individuals can build passions & fulfill their human potential. Author of the national bestseller Job Moves: 9 Steps for Making Progress in Your Career

Building a Public Education MarketPlace

Name: Building a Public Education MarketPlace
Uploaded: 2025-11-24T17:34:25+00:00
Duration: 10 s
Channel: Michael Horn
Description: In this brief interview, Michael Horn questions the speaker about how their solution streamlines the delivery of Education Savings Account (ESA) funds to…

24 Nov 2025 · 0 min

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In this brief interview, Michael Horn questions the speaker about how their solution streamlines the delivery of Education Savings Account (ESA) funds to families. The speaker explains that before their digital wallet, states could only use debit cards or reimbursement, both of which posed logistical, compliance, and data‑collection challenges. Their new product, called Class Wallet, is a digital wallet that gives families immediate access to allocated funds, restricts purchases to pre‑vetted vendors and goods, and embeds program rules directly into the transaction flow. This design provides families with agency while ensuring that every spend is automatically compliant, eliminating the need for post‑hoc verification and simplifying state reporting.

How do you all come in there and facilitate and streamline those dollars reaching the families themselves? What's the innovation there itself look like?
So to talk about our innovation, I'll give you just a just touch upon briefly what existed before our innovation. Perfect. So you can understand the impact. So prior to our introduction of digital wallet technology, standard states really only had two choices, a debit card or reimbursement. Yep. So how does the state get $100 million to, you know, 30,000 families on a debit card? Not only that, it ensures using it according to the rules, but can get the data it needs. You can imagine how challenging that might be. And reimbursement, of course, is equally challenging, forcing families to spend their own money and submit receipts. So that was ESA market prior to Class Wallet. What our innovation does, it's a digital wallet that gives families immediate access to the funds and allows them to spend those funds within vendors and for goods that the rules of the program are already embedded in the system. So they have agency to get what they need, but also the ease of knowing that what they're doing and what they're buying is compliant to program rules.
So you're effectively solving the compliance thing proactively. So it's hard coded, if you will, into the digital wallet and the set of market options that they're seeing is already been vetted and you have solved that sort of question in their mind of if I'm allowed to do this, is that.