Episode

20 Apr 2021 · 47 min

0:00

In this episode of the Future You podcast, hosts Jeff Selingo and Michael Horn interview former presidential advisor and Harvard Kennedy School professor David Gergen about the unprecedented challenges university leaders faced during the COVID‑19 pandemic and related crises. Gergen stresses that effective communication must reach all stakeholders—students, faculty, staff, parents, donors, and the broader community—and that leaders should establish clear guiding principles at the start of each academic year, using regular (often monthly) letters to keep constituencies informed. He warns against erratic announcements and highlights the need for dedicated mental‑health support teams on campus. Drawing on his White House experience, Gergen proposes a dual‑track communications structure: a 24/7 press‑secretary‑type role for immediate issues and a strategic communications director for longer‑term messaging, supported by board subcommittees. He also underscores the importance of trusted confidants—“eyes and ears”—within a president’s senior team and a supportive board member who can provide candid counsel. The conversation shifts to how the university president’s role has evolved from an ethical educator to a fundraising CEO, requiring a small group of top‑flight senior leaders and strong board relationships. Gergen advocates for higher education to play a central part in renewing America’s civic fabric by encouraging national service, linking service to admissions preferences and tuition‑debt relief, and expanding programs like AmeriCorps. He calls for systematic documentation of pandemic lessons through oral histories and archives. Throughout, Gergen blends historical perspective with practical advice, offering a roadmap for university leaders to navigate current pressures and rebuild public trust in higher education.

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