Stride CEO Michael Horn argues that treating students as customers aligns education companies with learner needs and benefits everyone involved. He introduced the term into the company's vocabulary as CEO and pushes for wider adoption across the K-12 sector.
Chapters
And, and our job, my job is to try to meet the needs of those current and future customers. And I think that will in your great benefit for our shareholders and stakeholders. And, and so, really, that's sort of how I view my lens to the job is really sort of a customer focus. And I say that very specifically. And in this company, when I became CEO, I really, I say it sounds weird, but I introduced, really, the word, the term customer into this company. And I think largely, it should be introduced into the education vernacular more broadly, because and specifically In K through 12 education, you know, we think of them as students. That's fine. And by the way, you know, they are students, but they're also customers.