Episode

24 Apr 2023 · 33 min

0:00

In this episode of Class Disrupted, host Diane Tavenner and guest Michael Horn explore the rapid decline in four‑year college enrollment and the entrepreneurial opportunities it creates. They frame the problem using the Jobs‑to‑Be‑Done (JTBD) lens, identifying a core persona: 18‑year‑old high‑school seniors who feel pressure to attend college but lack purpose, often dropping out with debt. Horn argues that innovators should focus on a single, well‑defined JTBD, avoid trying to be all‑things‑to‑all‑people, and design fast, immersive “purpose‑year” experiences that blend real‑world work, reflection, and short‑cycle learning. They discuss existing alternatives (Minerva, Marcy Lab School, Duet, community‑college guided pathways, Virto Education) and stress the need to break traditional credit‑hour structures, replace long courses with brief, outcome‑focused sprints, and iterate through rapid prototyping. Throughout the conversation, they emphasize empathy‑driven research (shadowing students, five‑whys), the importance of social and emotional dimensions of the JTBD, and the entrepreneurial mindset of testing assumptions before scaling. The episode closes with personal recommendations (Steve Koonin’s Unsettled on climate science and a MasterClass on flower arranging) that illustrate the broader theme of re‑thinking established formats.

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