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In this concise video, Michael Horn critiques conventional employee‑retention tactics—higher pay, better benefits, fancier titles, and purpose‑driven messaging—arguing they fail because they miss the true reasons people leave. Citing a Wall Street Journal article he co‑authored with Ethan and Bernstein, Horn urges managers to stop "bribing" staff and instead ask four probing questions: (1) When was the last time you almost quit? (2) When was the most recent time work didn’t feel like work? (3) What trade‑offs are you making to stay in this role? and (4) If this job disappeared tomorrow, what would you choose to do next? These questions are presented as a diagnostic playbook for understanding and retaining top talent.

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