The Role of Professors
20 Oct 2025 · 1 min

0:45
In this excerpt, Michael Horn argues that professors should partner directly with companies to tackle pressing, real‑world problems. By embedding academic research within real‑time case studies rather than relying on outdated textbook material, faculty can keep their work topical and in demand. This collaboration also gives students hands‑on experience on frontier projects, bridging the gap between theory and practice and creating a feedback loop where industry needs shape research questions and student learning.










