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In this interview, Michael Horn talks with Andrew Clark, president of the advocacy group Yes, Every Kid, about the evolving landscape of K‑12 school choice in the United States. Clark explains how his background as a lobbyist led him to education when he was asked to evaluate an early Arizona Education Savings Account (ESA) program. He discovered that both traditional Democratic arguments (more funding for public schools) and Republican arguments (competition‑driven reform) were unpopular with voters, prompting him to pursue a novel, market‑oriented approach: universal, parent‑controlled funding mechanisms. Clark outlines the current state of ESAs—about a dozen states have universal programs—and the emerging wave of personal tax‑credit alternatives. He contrasts two implementation models: a “health‑insurance” model where a third‑party agency rationates funds, and a “Social Security” model that gives the family direct discretion, arguing the latter better aligns incentives. The conversation delves into risks of regulatory capture, accreditation barriers, and the need for flexible, low‑cost market entry. On accountability, Clark critiques the current test‑score‑driven system as mere transparency, proposing voluntary, NAEP‑style sampling for real performance data. He highlights practical implementation pain points—sign‑up complexity, usability, and lack of feedback loops—and suggests that a robust, family‑centric feedback mechanism is essential for program success. Finally, Clark discusses the market dynamics of bundling, unbundling, and rebundling education services, the role of navigation or coaching (potentially powered by AI), and how a thriving marketplace could evolve to meet diverse family needs while reducing friction. The interview paints a picture of a rapidly shifting policy environment where universal, consumer‑driven choice, coupled with smart implementation and market innovation, could reshape K‑12 education.

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