Tony Hawk says failure is how you get better at skateboarding and life. He lost everything on a failed denim line in the late 1990s because he didn't understand the business. His lesson: learn every part of what you do, even the boring stuff, so you actually know what you're doing.
Well, skateboarding is mostly about failure. And I think the best. Well, the best thing we can do without failure is to learn from it, is to embrace it. I think that's the key. Yes, you can, you can resent your mistakes, you can regret them, but ultimately you have to embrace them because that's the only way you're wanting to grow and get better. And I mean, I've had some catastrophic failures. I've had crazy injuries, but in some way, I'm thankful for all of them because they each taught me a lesson along the way. I'm out of failures in business, too, and learned a lot from those. Take for example, Sometime in the late 90s, early 2000s, my partner at Birdhouse Skateboards and I decided we were going to do high end denim jeans. We didn't know anything about fashion world, the apparel business. We just knew that this designer that we were friends with made really cool jeans and suddenly realized after putting a lot of money into production and spending a lot of our resources and a lot of time, that people don't really want to buy $200 jeans. And we didn't have a lot of outlets and retail places for them. And we ended up having to sell the whole company in order to pay the banks back for the money we loan them. So that was. That was a lesson in kind of stay in my lane. But when I say stay in my lane, I do mean if you're into something, your passion, whatever it is, your hobby, learn everything about it, even the stuff that seems boring and that you might not need because it's going to benefit you in the end. That's what I learned about the secret business, about being in business in general, about. And so it's my passion. And I, like I said, I really am thankful for the failures along the way because it taught me so much to appreciate the success even more. So I hope that helps. And like I said, don't try to fail. But if you do fail, treat it as a lesson. And at some point, you look bad and you go, ma', am. I'm so thankful that I got through that, that I had the resources to get through that, and that I also had the capacity to change and learn. All right, that's my pitch. I wish you guys all the best. Keep the hustle, stay motivated, and keep challenging yourself. See ya. Oh, and do a kick loop.
