Cendana's Michael Kim on VC Portfolio Construction, How Seed Funds Compete vs Multistage

22 May 2025 · 114 min
1:54:02

Conversation between Turner Novak (host) and Michael Kim (founder of Cendana Capital/Sandana). Michael describes Sandana's origin (management company formed Feb 2010; first fund final close 2012), team growth (team of nine; hires planned), and how they use data (Salesforce, Databricks, data lake, LLMs, BPO in Manila) to track ~5,000 portfolio companies and every transaction. He explains diligence processes (monthly manager calls, founder reference checks), portfolio construction heuristics (ownership targets ≈ 10% of fund size at seed; pre-seed ≈20% of fund size; suggested portfolio counts 25–35 for many funds), the '60x rule' (fund ×60 needed to hit 3x gross assuming 5% ownership), and return drivers (recently secondaries, examples: AuditBoard sale at $3.2B where Mucker owned ~7%; Chris Sacca's lowercase one returned 204x DPI; Mucker first fund 20x DPI via Honey sale to PayPal for $4B). Michael also covers characteristics of successful GPs (founder magnets, hustle, high agency), strategies versus multi-stage firms, messy-middle companies, and practical LP / GP fundraising tactics (warehousing investments, first close scarcity).

Questions this video answers

February 2010.

2012.

Over 5,000 companies.

204x DPI (audited financials referenced).

~20x DPI; key asset was 7% of Honey, sold to PayPal for $4 billion.

Chapters

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