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In this brief YouTube clip, the speaker outlines a four‑step plan to dramatically increase donations on Giving Tuesday. First, viewers are urged to donate through the campaign’s Instagram or Facebook fundraiser. Second, they can have their contributions matched by the partner organization Swilled Dog. Third, they are encouraged to share the fundraiser and invite friends to donate. Fourth, they can become recurring Facebook donors and receive a matching contribution from Meta, potentially up to $100,000. The overall message is a concise, persuasive call‑to‑action aimed at maximizing fundraising impact.

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