bep-mrgo-mjz 2025-03-28 17 09 gmt-4 - transcript
Transcript of a workshop led by Michael Evans (recorded 2025-03-28) about building a "reader growth engine" for authors — systems to acquire and retain readers without constant one-off marketing. Evans explains common marketing misbeliefs (spread thin across channels; "more" is not always better), the need to focus and iterate using data, and three primary growth engines: paid advertising, building a media brand/content, and reader communities/affiliates. He discusses K-factor (virality), story-market-fit/read-through as prerequisite signals, and gives tactical advice (ad testing process, Meta pixel/conversions, lookalikes, community platforms like Mighty Networks/Discourse). The latter half is a live workshop applying these ideas to attendees: Margaret C. Beeler (Tropales cocktail/book product — ad funnel diagnostics and Shopify pixel/checkout guidance) and Jocelyn Lindsay (urban fantasy author exploring paid membership/community design for Gen X readers). Transcript length ~2:05:53; includes action-oriented recommendations and concrete examples (Pottermore/Pottermore Publishing finances referenced).
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2025-03-28 at 17:09 (GMT-4) — computer-generated transcript noted at top of file.
Workshop led by Michael Evans. Named presenters: Michael Evans (presentation) and Margaret C. Beeler (presentation).
Jocelyn Lindsay; Margaret C. Beeler; Michael Evans; Michele Mathews; Scott; Tracy Jennings (Persistence Publishing).
Approximately 02:05:53 (meeting ended after 02:05:53).