From Cocktail Book to Drink Brand: How Maggie Turned Trope Tales into a CPG Startup
19 Nov 2025 · 30 min
This is an interview-style podcast episode (host Michael Evans) with Maggie Beeler about turning her cocktail book Trope Tales into a CPG product: instant powdered drink mixes. Maggie describes the origin of the idea (audience need for repeatable, accessible bookish cocktails), how she researched and found manufacturers (contacting ~50–60 manufacturers, using Alibaba), formulation and sampling (three flavors: strawberry lavender, coconut mango, cherry orange), packaging sourcing, launching a Kickstarter to fund an initial minimum order (MOQ) of 1,500 units, and early retail/testing activities (CPG sampling event in Cincinnati, interest from local retailers and book boxes). She discusses costs (unit cost under $5; total initial manufacturing spend ~ $6k), IP/ownership arrangements with manufacturers (manufacturer owns formulation; Maggie owns brand/IP), and plans to sell via her online store, book signings, retail, book boxes and potential bars/brewery partnerships. Practical advice: validate with ghost listings/ads, ask manufacturers for samples, ask for opportunities, and start small with flagship SKUs.
Questions this episode answers
"Currently until November 21st at midnight." (as stated by Maggie in the episode).
1,500 total units (MOQ from manufacturer).
Three flavors: strawberry lavender; coconut mango; cherry orange.
About under $5 per bag (she cites approximately $4.40 per unit).
Around $6,000 (she contrasts $6,000 vs a rough $7,500 calculation).
Chapters
Welcome to another episode of the Creatorwood Podcast. Today we have a very special guest in Maggie Beeler, who is the creator of this incredible product called Trope Tales. So Trope Tales is a cocktail book for readers. Essentially it's a cocktail book all about Trope inspired cocktails. Very, very cool. But the recipe book is just the beginning. Maggie actually has created a cocktail mix drink band, traditionally a powder mix. And actually using that powder mix, you can make the cocktails that she raps.
About in her book.
So in this podcast review, I'm gonna be talking Maggie all about how she did. How she actually made her own powder mix brand and it was really cool is she was actually the first episode ever that I did of the beyond the Book podcast. The beyond the Book podcast has morphed into the Creatorwood podcast, which we are super grateful to have you all here in the Creatorwood podcast. So really beyond the book. And this conversation with Maggie got all this started. Like Craterwood wouldn't be here if I didn't start asking the question on how can we turn our stories into more than just books? How can we take our stories into things beyond the page, beyond the book, as we say, into movies, film, games and even drink mixes? Of course, Creator Wood's here to help you turn your story into a film with AI. It's an amazing platform. I hope you join it. You can get the link in the description to join below. We have a streaming platform where you can even host your shows and movies, have direct relationship to your fans. He vapes in your revenue. And we're going to be on TV soon, which is super special. And then a movie machine, you can literally just upload your book, we turn it into a script, storyboard, full characters, all their voices and more. It's truly magical. And what's happening in self publishing books, where it got accessible for anyone to now publish, is happening in film. We hope you join us inside. But with all that said, this podcast can be really special. I hope you enjoy it. And what you'll find is that Maggie is actually running a Kickstarter now and you can actually support and back her Kickstarter so that she can get her first huge, huge shipment of powders in for Trope Towels so you can support the Kickstarter down below. With that said, I'm going to see y' all soon at the end of the podcast.
Welcome to a very special episode of the beyond the Book podcast. And why this is very special because I'm here with my amazing friend Maggie, who was our first guest Ever on the beyond the Book podcast, you're actually there as beyond the Book was birthed, which was very wild because of Scott Walker had a call with him and he mentioned the words like, I think you help authors go beyond the book. And then we started talking about it and about what you could do beyond the book with Trope Tales. We're going to talk all about. But this weekend we had our little beyond the Book retreat at the Barbie House. How did you like it?
It was great. Very inspiring experience to be around a bunch of authors who are going to see such great lengths to grow their brands.
And you're one of those authors.
Yes.
In fact, you are the world's first author to launch a CPG brand, which, for those who don't know what CPG stands for, it's consumer packaged goods. And what is these packaged goods that you have developed?
I launched my first line of instant powder drink mixes based on different book genres for my Choke Tales brand.
By the way, love, love the shirt. Gotta show the bottom. It says we get booked worms buzzed. It's great. What a great tagline.
That's what we do.
Cocktail drink mixes. Crazy. Tell me about the what, the why, the how, all of it. You just successfully funded your Kickstarter.
It did.
So it's funded successfully. It's happening.
Yes, it's happening. It's happening 100%. I'm gonna have 1500 units of powder in my 700 square foot apartment very soon.
Will it take up your apartment?
It probably will be the entire apartment. I have to actually think about the logistics of that soon. I don't know. Figure it out. It's like the thing all through the year. Figure it out when it happens.
Yeah, yeah. How do you make this like you're not just like cooking up drink mix powders in your house. Like what even precipitated the idea? Because like when we talk about beyond the book. Right. It's about how can you turn your stories and IP into something that readers can buy and experience beyond just the book. There's obviously movies and shows with things like creator with. There's translations, there's different media formats like games, there's merch, there's physical products. But what I love about what you're doing is it's something that people can come back and buy again and again.
Yeah.
But it's not easy to make something like that. So how did you land on this idea and how did you start actually developing it?
I was like, where can I go with this brand? Sure. I can make like different iterations of the book, which I've done and have done well. But then you have the problem of people buy a book one time and then never again unless they're buying it for a gift. So that kind of happens sometimes, but it's not entirely.
Do you have a copy of your book here just to show people?
Yeah, I do. Jay, grab it.
Yeah, grab it. Ooh, Trop Tales.
So I've created different iterations of the book, which has been fun. But theoretically people buy a book one time and move on. So this is actually the holiday edition of the book book, which has been fun, and it's something I just wanted to do for kicks and giggles for the holiday season and just see how well they sell. But the problem with the books is there's no sort of repeatability. And the average order value is only theoretically, for most authors, pretty low. So I was talking with Michael back in January, and it's like, where can this brand go beyond just, like having a book? And at that time, my customers were saying, like, the cocktail books are great, but buying all these different ingredients to make just one cocktail, one time is just not the best. Unless you have a wet bar in your house, you're not going to be like buying bazillions of ingredients to make a specialty cocktail. We spoke and it was like instant powder drink mixes, or at first it was like instant drinks, like some sort of, like, liquid form. And it was like running into the issues of, like, shipping liquid and that stuff. So settled on the powder mixes. And yeah, I went headfirst into figuring out how to make that happen. Completely new industry had to learn all about what, like, how do you even make a powder mix? I don't know. At the time I didn't know, but I know now. So that was like, where it was in January. Then obviously today I have launched the Kickstarter for it. So I have a manufacturer. I had formulated three flavors, three unique flavors for the brand, hired a designer to create the packaging design, contracted a packaging company overseas to make packaging. The actual powder itself is made in the country. And then, yeah, put together a Kickstarter campaign and launched it. This is important. We talk a lot about, like, validating product ideas. I put up a ghost listing for the powders on my website, ran a couple ads to them, got a couple sales at higher dollar pricing because I was just curious, like, what people would pay for these things. And they were selling. So turned off ads, went full speed into the Kickstarter and I'm using that to fund my initial Print run of the powders for 1500 units. So, yeah, it'll be interesting.
And that was the. Why 1500 units?
Yeah. So that's actually the MOQ. Most manufacturers, minimum order quantity, have, like, an MOQ for production. If you're a smaller company, they can sometimes try and work with you to, like, lower that MOQ. But, yeah, that's what my manufacturer had. So 1500 total, because I have three flavors.
And how much is that costing?
It's about. It's like a little under or around like, $5 a bag with the cost of the powder and then the cost of the packaging.
So that's doing a math here. $7,500.
About. Yeah, when I did it, it was around, like, 6,000.
Okay, so it's more like $4.
Yeah, it's like. It's under 5.
Under 5.
I think it was, like, 4:40.
Okay. So that's. Yeah. So first of all, it makes sense to be doing a Kickstarter that. Because if you need 6k just to get off the ground, really, you validated that there was something there.
Yeah.
Through the ads. But you don't want to necessarily be spending that much money on ads to get you that much sales without. Yeah, it doesn't make sense. You need to go do Kickstarter when you actually were working with manufacturers.
Yeah.
I wouldn't know even where to begin to try and find someone who could make me a drink mix. So how did you go about that process?
Honestly, just started searching online for, like, powder mix manufacturers. And, like, initially way back then, I was this. It's crazy to think about because I almost forget about this right now. I was reaching out to all these manufacturers. I put a little, like, proposition text together and was sending it out along lines. Hey, I'm an author. I have this, like, cocktail line line of books, and I'm looking to get a powder mix made for my brand. I want to do 50 initial flavors. @ the time, that's what I was asking for, which was crazy. And, Yeah, I was 50 initial flavors. Literally reached out to them and just said that. And I had a lot of, like, interesting calls with, like, different manufacturers. A lot of them were not good fish fits. A lot of them had, like, incredibly high, like, price premiums to, like, formulate flavors. And I even ended up going, like, pretty far with one manufacturer that ended up not working out because they weren't, like, entirely in love with the idea that I was running a Kickstarter, which I was like, okay, whatever. But, yeah, I talked to a bunch of different Manufacturers just literally, like, searching, emailing. I probably emailed about, like, 50 to 60 different manufacturers to set up meetings with them. And that all happened in the month of February. It's just like back to back calls with manufacturers trying to understand, like, the industry more. I was pretty upfront with them that I literally had no idea what I was doing, which I think actually helped my case a little bit, because, I don't know, I feel like honesty is always the best policy. And I'm like, I don't know what I'm doing. This is new to me. Can you help me understand, like, the industry? Because it is very interesting to make a product that's not a book. You have to find a manufacturer. You have to find someone who's going to work within your constraints. And I ended up finding a manufacturer that was really great to work with. They sent me a couple rounds of samples for the formula that I wanted and did some iterations and then ended up happy with the final round. And I'm going forward with that. It feels overwhelming at first because you have no idea what the heck you're doing. Like, you're just like, I want to do this, but how do I get it? Honest to God, when people ask you how, I'm just like, just start looking online. It's really not as complicated as it seems. Like, you can literally make any. Anything. Also, Alibaba is a great resource for manufacturers, too. You could just. You don't even have to reach out to people on there. You could just post the listing and say, this is exactly what I want, and then manufacturers will contact you. So that's what I did for my bags, because I was like, I don't. There's like, a bazillion bag manufacturers. I don't really care about the bag as much because it's like the container of the product that people are actually consuming. So there's not much variation in terms of, like, bags. So it's like, that didn't matter as much to me. So I posted a listing on Alibaba and then had a bunch of people reach out to me with quotes. Always have samples. They sent samples. And then. Yeah. So that's. It's really actually, like, quite straightforward to do. So anyone can do it. It's just, you have to get on the ball and start doing it. Yeah.
So here's the steps I'm hearing.
One is pick a product that you want to do beyond the book.
Yep.
And in your case, you picked a drink mix, because one literally, your book is Trope Tales.
Yes.
And 2. A drink mix as opposed to an actual drink.
Yes.
Because it just way less complicated with regulations and shipping and things. Yeah, pretty much all around. It's just simple.
Yeah.
So you thought, what is the simplest version of the way I can go beyond the book?
Yeah.
I guess maybe one day you will start your own, like, wine or cocktail mix, like actual cocktail, or you can start a bar. But that's all way more complicated. But that is the simplest version of it.
Correct.
That can solve the problem of how do we get the forms buzzed.
Path of least resistance. And also, like, listening in on what people are saying. Because it's. No one explicitly told me, other than, like, we were having conversation about it. But no one explicitly was like, do a drink, Max. It was like, I want more accessibility to fun drinks. I don't necessarily love alcohol in all my drinks. I don't want to have inventory powder mixes. It solves all of those problems. And that's what my audience was implicitly asking for, isn't it?
Implicitly. Because. Yeah. They're buying a book.
Yeah.
That is about making bookish cocktails. So the whole thing is. It's like the classic do it yourself done for you or done with you. Like, you could do it yourself and read the Troupe Tales book and then make the cocktails. You could do it with you, which you could hire Maggie to actually teach you a class, how to make bookish cocktails. Or you can have it done for you, where you just pay for it and shipped your ass. So essentially you already solving the same problem, just in a slightly different way. Someone who wants it done for them or done with them. And you have to think about, like, the journey or psychological problem a lot of your stories solve. Because now step one was figuring out the product. Step two then is taking action. Research is researching to then find the manufacturer.
Yeah. Pretty much pick the product, Research the product, and then start reaching out to people.
And then how did you nail down on. So it makes sense to me that 50 flavors would be hard. But why did you do three flavors versus one? And then why did you do the three flavors you did? Because there's clearly lots of different options.
So I ended up. My book is split into different sections based on genres. And when I was Talking about the 50 different flavors, that's when the MOQ conversation came up. It was like, 50,000. Sorry, 50 flavors would be about, like, just like a bazillion units. Like 50 times 500. Like, it's like 25,000 units or more. 250,000. I don't know. Math on the spot.
25,000?
Yeah, that's like math on the spot for Maggie. But it just became abundantly clear to me that was probably not something that I would be able to do. Like, logistically right now, most companies actually don't initially launch with 50 flavors. They built up to it. So. So I'll just do flagship three flavors to hit three different popular cocktails, quote, unquote. Cause each one is based off, like a drink that you could have with a certain liquor if you choose to add in there. And since my book was split into different genres, that kind of just felt like in my head I was like, okay, so we're not going to do 50 different tropes. There's like about five or six different genres in my book. Let's just start with three. And I picked like the three top selling genres on the market right now, which is fantasy, romance, and horror. So I went with those. And initially I was.
There's the fantasy romance of horror.
Horror is my favorite genre.
I'm like, wait, horror is your favorite genre, yet you are scared to even go into a haunted house?
Correct? Yes. I'm a big baby. I will not go into a haunted house.
I did not know horror was your favorite genre because I knew you were scared to go into haunted house.
I like horror and thriller. So it was a big toss up between horror and thriller. But for me, horror, I feel like.
Has a little bit more. You can have more fun.
When I was launching them in the fall, I was going to launch them a little bit earlier than I ended up launching them. So I was like, okay, this is perfect for Halloween. But now it's looking like this will be perfect for Valentine's Day because it's romance. So, yeah, there's an interesting thought process behind wow.
Okay. So I see how it all came to be, but I still like, okay, so you talk to manufacturer. They. Okay, Maggie, we'll make 1500 of these things. But these mixes for this amount of money.
Exactly.
Then what. How does this work?
Do you.
Who has the rights to this? Do they have the rights to the product? Do you have the rights to the product? Is it joint rights? Who owns this?
It's joint rights. Yeah, they own the flavor, but I own the IP of the flavor. That makes sense.
They own the formulation. You own the branding.
Yeah, because it's like, I didn't want any liability in case, like, someone were to get sick. I don't want any liability. So in order for that to happen, they have to own it. I Can't have the ownership of it or else I'm liable for. If someone gets sick.
Oh, interesting.
And like, as a smaller company, I can't. I don't. They have a lot of like, brand power.
Is this what happens? Meaning, is this common for brands to do what you're doing as far as in terms of not actually taking on the risk themselves? Because I'm thinking to myself, yeah, part of me, I'm like, yeah, that makes sense. But is that. Is the formula itself valuable to your enterprise value in the long run? Could this be damaging your business?
It will be valuable. But right now, starting out, I want to reduce the risk as much as possible. Personally, that's like what I thought was the best idea, but obviously there's room for negotiation down the line of, hey, I want to own this, I'm going to take all responsibility.
Who has more leverage as time goes on. You think 4x revenue is what a business would be valued at? So if you make a million or so a year, you might be valued at 4 million. This is million top line.
Yeah.
Not a million profit. So million top line. But I'm just trying to think like a business that doesn't own the formula. Is it worth 30% less, 40% less? Like, how big does this problem become to you? Is this a. Yeah. Because a million dollars is not crazy to think a million dollars. How many of these mixes would you need to sell to make a million dollars revenue?
Selling them at 30.
So you need to sell 30,000.
Yeah.
If the average customer purchases three in a year, mean 10,000 customers, that's not too far beat.
Yeah.
So if you're making a million dollars a year, you have a business worth $4 million. What does that make up on the EV?
Yes.
And then in from a leverage standpoint, is it easy for you to swap out formulas and move to someone else because a similar formula doesn't matter?
Yeah.
Or is the formula itself actually really important part of the product, like the Coke formula is clearly very important.
I would say at this point it's almost the brand is more valuable than formula.
I would be curious to see, do you know how other companies in the space who scale have scale similar to you?
There's only a few. There's like craft mix, batch and packs are like three main ones. But I don't think batch. Well, is in operation still. Craft mix dominates the market and they do all the manufacturing in house. They started in kitchen and went and do their own manufacturing plant.
Fascinating. Wow. Okay, so then obviously 1500 is a lot to order?
Yes.
Have you at this point, like, how does, like, samples work? Can you get samples? I remember when I published my first book, like, I got the author copy. The Best Feeling.
Yeah.
Is there, like, an author copy equivalent for drink mixes?
Yeah. So I got, like, initial samples from my manufacturer when I was formulating it. They sent me about a pound of each flavor, which I'm still working through. It lasts a while. And then they actually ended up a half a pound more of each flavor recently because I'm sponsoring a fantasy party with my drinks. So they've actually been great to work with, but it's because of the relationship I built with them early on. Yeah, There was a period of time where I was talking to their, like, sales rep, like, every other day. So, like, trying to understand, like, I sent them about 20 questions or more in the beginning when I was trying to understand more about, like, how to work with them, which I have the document. And I don't remember many of them because that was back in February. But I had this whole, like, document list of questions to ask. And he was super helpful in guiding me through each of them and explaining. Yeah, I will. I definitely still have it. It's in the. It's in the draw.
Let's put it in the description of this podcast. You send it to me and I'll put it in the description.
Yeah, I will.
And then if it's not in the description, y' all can get mad at Maggie.
Yes, I will send it. It will be good. There's a lot of questions about. They're very specific to the powder industry, though, but I think they would also be applicable to other stuff, like asking questions like these to manufacturers for other stuff.
So you got the samples and did you like them the first go round or no?
I liked the strawberry lavender one for sure. I definitely made some iterations on the coconut mango and cherry orange because I didn't feel that the flavors were as potent, potent as they should be. But other than that, everything was pretty good. They did a great job. Strawberry lavender was the top tier one, though. And that's actually. It goes back and forth between that and the coconut mango for people's favorites. So.
I love it. That's great. Did you get anyone else to try it with you?
What do you mean?
The samples?
Oh, like, initially, yeah, yeah, So I actually did. I live in Cincinnati, Ohio, which is a huge, like, CPG city. So they have a bunch of pretty much like trade shows, but for CPG products. So they basically allow you to table at this event. Put out samples of your project product. And then retailers from around the area and like Kroger and Meijer and all the big names were there too. Target, they all come around and, like, sample everyone's products and they can, like, wholesale them on the spot. And I, at the time, obviously, this was back in, like, April, so I didn't have the physical, like, bags, like, the nice designs. And I still don't yet. So looking very much forward to that. But I emailed the person in charge of the event just on a limb. It was like, a couple days before the event, actually, because I hadn't heard of it before. And then I saw an ad. Whatever. I reached out. Always reach out. You never know if people will say yes. And I was like, hey. I'm like, I don't have any formal packaging. I don't even, like, really have the product yet, but I have these samples. And I'd love to see if it's a possibility for me to set up a table and just get feedback on them. Like, I'm not really trying to sell them yet, but I would love to get feedback on them. And the person who was running it responded and was basically like, yeah, like, we'll let you pop up a table at the happy hour and just, like, sample. Like, you won't. Don't even have to pay for a table because you don't really have the product yet. Like, just come in and sample.
Wow.
Yeah. So then I got to be a part of this, like, huge cpd, like, sampling event. And it was really fun. Made a lot of connections with, like, retailers in the area and then got some, like, feedback from people that weren't, like, obviously friends and family. So that was super helpful.
There's anything I've learned from you, Maggie? It's that amazing things that happen in life, you just ask.
Yes, just ask. Honest to God. Like, I'm always like, I don't. If they say no, like, nothing changes for me, so it's like, you might as well ask. And then they could say yes. And most of the time, like, if you're pretty honest, like I said, being honest about your situation. Hey, I'm new. I'm really trying to break into the space. Can I. Is there any way I could participate in this? Or is there any way, like, we could talk about this? Whatever. People are generally very open to helping other people. I found. Yes. You make people feel important.
Number one step, blowing your own status to raise their yes is, like, psychologically.
Yeah. Because then they feel like they're helping you and then they feel good. But it's also like a win win for everyone because they are growing their vendor count and I get to get some feedback on my samples.
And what was the feedback?
It was great. I actually brought. I brought all the flavors. I made, like, a little, like, mock up, like, wholesale sheet that I was giving out to retailers, too, at the time. I really. I just threw it together. I had no idea what I was doing, but I got a lot of really good feedback on it, too. And yeah, it was great. People were super nice, and I definitely have some contacts from that I'll be reaching out to when I get the actual samples. So a couple stores in downtown Cincinnati are really excited to carry these. So that definitely felt really nice.
Now, where do you see this going? You have three flavors that are coming out. You have this Kickstarter. How are you going to be selling it and marketing it beyond Kickstarter? And is there going to be more products in this Trope Tales universe?
Yeah. So after the Kickstarter, I will be putting them up on my online store. I actually have a couple people who've reached out to me about using them for book boxes. I have a horror book box that actually wants a thousand sample units. So I'm like, yeah, this is like crazy, actually, for a thousand of them. Yes, I'll do that. And I've charged them, like, $5 a sample, and they're getting back to me on that. So fingers crossed on the quote I gave them. But, yeah, so I have a book box that's already reached out to me about them to put into their box. So if anyone has a book box, I'm always open to talking. And, yeah, so I'll do that. I'll hit the retail space hard. I'll be obviously selling them at my book signings, running ads to them, and, yeah, just trying to get them all over. So I ran the Kickstarter for them, and I actually put a tier on there for whoever backed it gets to help me formulate the next flavor in the tropetales family. And someone backed it. So, yes, there will be more flavors.
I love it.
Yeah.
Do you see yourself, like, in your future beyond the book? Do you see yourself continuing to develop some more flavors? You want to hone in on a few? Do you see yourself going into, like, from drink mixes to drinks? Do you see yourself going into, like, ancillary products? Could you. Would you go into bars? Like, I don't know what you see or right now is it just.
I totally forgot about this, too. So There is a brewery that wants to use these as like ready made cocktails too.
Amazing.
And I got to tour the brewery last or two months ago or last month and they have this like whole system set up already to use them. So yeah, maybe going into bars and pitching it as like an idea for a ready made cocktail for like busier nights so that their bartenders can focus on other stuff. When bars are swamped, this is like a huge problem for them. So having something like ready made is like a very large selling point for them. And I already have a bar that wants to do it. So we'll see if it's a bar.
Related to a bookstore or a bookstore winery. There's a few of those now. It feels 100 they should be carrying.
So just there's so many options of where to go with it when I'm definitely like, I have a list of plans of action to take. But yeah, I'll get the powders in February and I think definitely, like summer will be a huge, like drive for it for sure.
This is amazing, Maggie.
It'll be fun. I hope it does. It's already doing well, so I hope it continues to do.
What would be your advice to other authors who want to go beyond the book like you have this year?
Honestly? Just do it. Start taking the steps. Do it. Nothing is impossible that doesn't defy the laws of physics. Someone said that. I don't know who, but I think you actually said some. An article you sent me said something like that. It's like, if it doesn't defy the laws of physics, it's entirely possible. And definitely just ask questions and don't be afraid of being told no or. And yeah, if you have an idea for something, it's entirely possible to make it come true. Like anything, Literally anything. Just post about it on Alibaba and there is someone out there who will make that something like. It's actually insane how many possibilities we have to bring products to life these days. It's not like it was like 15 even 10 years ago where you need to know all these people. There's a whole marketplace out there dedicated to putting product ideas out there and having people bring them to life. It's actually so much easier than you would think it is. I'm not anything special. You can definitely do it too. So just think big about if you have a romance book. You could maybe do the coffee line of romance stuff. Like a condom line maybe. I don't know. Someone's gonna do it and be successful.
Armor.
Yeah, literally I've been telling people for so long, I'm like, just romance authors. Please, God, just do it. It's gonna be a gold mine. Or I'm gonna do it. I think there's just so many product ideas that you can.
Like, I'm gonna be the ultimate beta tester.
Yes, you will. So many ideas for different genres. You just have to think about, like, your unique story and what makes sense for your brand. Is it. I don't know, is fantasy? Like, it's unique to your story. So you have to really think about what you can do for your brand. And this just made the most sense for me, for my brand. There's an endless list of possibilities.
And I'll announce this here as the first time I'll ever say this. I'm probably going to regret saying this, but.
We'Re going.
We're going to be doing another beyond the Book retreat at a castle in Ireland.
Okay, that sounds like fun. Sign me up.
So we did our Barbie House retreat this last week when we brought everyone together to go beyond the book. And if you want to be part of it again, we do these things at cost just to have fun and create memories.
It was very fun. Then.
There might be a link somewhere down below or there might not be if I don't have my shit together. Castle in Ireland, beyond the Book Castle edition. And I will be dressed up as a knight at one of these in.
Shining armor with the plot armor, potentially.
If one of y' all pulls it off, I'll be a knight with plot armor down below.
That'd be awesome.
That's your incentive to then start.
Yes.
A brand beyond the book. Maggie, this was incredible. Where can we find you and actually get buzzed with some trip tales?
I am@tropetails.com t r o p e t a I l s.com and I'm also running a Kickstarter currently until November 21st at midnight. So look up Trope Tales Instant Cheers and you will find it on Kickstarter. So lots of fun going on there.
Maggie, you are a legend. You are writing yourself into this, the indie author history, and doing something that has not been done before. I hope you all follow her path and chart your own. Yes, as we go beyond the book.
Repeatability, average order value, the most important things to remember.
Yes. This is if you look back at the first podcast, beyond the Book. We talk about all this now.
She did it.
It's amazing. You rock our rockstar, Maggie. As always, everyone watching, don't forget, together we are boundless. See y' all soon.
All right, that's it for this episode of the podcast. Thank you so much for listening. You can find the Kickstarter down below. As I mentioned, it's an amazing Kickstarter. Maggie's an amazing person, and I really hope you support her. Now, I'll say full disclosure that Maggie's now actually a part of the Creatorwood team, which is funny how that's all transpired. We started off as friends and now we're working together, so I'm very grateful to have her on the credenion. You learned something that podcast about the adventures that can happen when you go beyond the book. Me and Maggie just being great friends. It's so cool to see what can happen in less than a year. And we both, respectively, go on our own journeys behind the book and collaborate and work together along the way. And I think there's gonna be some of you in this community listening who do the same thing. With all that said, I hope you have an amazing rest of your day. And as always, don't forget, the new motto at the end of this podcast is storytellers rule the world.
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