Mike Larkin's videos and podcasts

A strong expert bio is no longer just an “About” page detail. It can help AI systems understand who ...

AI-assisted buyers are changing how businesses get evaluated. Before contacting a provider, prospec...

Your website might be getting hammered by AI bots right now, and you don’t even know it. Recent rep...

If your website never answers “How much does this cost?” someone else will answer it for you. That ...

Just checking in” gives prospects no reason to respond. Better follow-up brings something useful: an...

Your website analytics may show what visitors did. AI answer monitoring can show why prospects neve...

AI-assisted buyers do not only evaluate what your business says publicly. They also notice what hap...

AI visibility starts with knowledge your team already has. Your frontline employees hear the real q...

AI tools may recommend the businesses that are most honest about who they cannot help. That may sou...

Your best answer-first content may already be sitting inside your sales calls. Every objection a pr...

If people remember one thing about me and Airstrike Marketing, I hope it is this: I help businesses ...

If your business describes itself differently everywhere, AI may not know what to recommend you for....

Here’s a simple test for your AI visibility: Could a stranger accurately recommend your business us...

The repeat corporate bookings are the key asset here. I’d validate retention, booking concentration,...

if you're attending the Iowa Bankers Association, I really highly recommend my friend Rob for that f...

As digital advertising becomes more crowded and less trusted, direct mail is earning renewed attenti...

Most marketing problems are not really lead problems. They are follow-up problems. You spend time an...

I watched it happen to Pearl Harbor. Now I'm watching it happen to 9/11. When I was 11 years old in...

Most marketing problems are not really lead problems. They are follow-up problems. You can buy all ...

Every Friday afternoon, you sit down to do the same manual chore. You pull up a list of this week cl...

The owner should not be the follow-up system. Yet that is where a lot of businesses quietly end up....

Personal injury firms spend heavily to generate leads. But what if the bigger problem isn’t getting ...

A lot of owners think they need more leads. Sometimes they already have interest. What breaks is th...

Most firms can’t tell if a lead is “good” until it’s already wasted time. Here’s a simple way to me...

If you’re getting auto accident leads but they stall, it’s not always your intake team. It’s lead re...

Most firms treat case intake like separate projects: SEO here, mail there, CRM “later.” That’s ho...

Direct mail can produce replies fast. The problem is what happens after the reply. 📬 If you want th...

Most companies still think recruiting starts when they post a job opening. I think that’s too late....

This is the part most owners miss: referrals usually aren’t “marketing,” they’re a byproduct of trus...

Appreciation clearly moves the needle, but I’m curious about the “how” behind it. When you’ve seen t...